The things you should consider before you print brochures
When printing brochures, along with designing and putting your message, one crucial consideration you have to make is to choose how many panels the output should have to effectively market your business. Whether your marketing tools have a bi-fold or tri-fold or any other fold, here is what you should know before you have your printer go with reproducing your marketing tools.
1- What are the kinds of information to place? How much should you have in your copy?
2- Why do you want to print brochures? What is your purpose? How are you going to use your marketing collaterals?
3- Are you considering a bleed? If so, which pages do you need to have them?
4- Would you want die cuts or unique folds so you can be different and become a stand out?
5- How will you use your brochures? Would they be direct mail pieces? If so, would you need to consider the size? How you are going to send them out using the postal services?
6- How much is your mailing cost?
7- Do you want a reply card along with it?
8- What would be your budget in marketing? Is it enough for high quality marketing tools? Can you afford expensive brochure printing?
As a marketer and business owner, you have to consider all the factors and elements that would be included. The specifics will influence how you are going to decide on everything that you need to decide on. You will be working with these parameters while designing your marketing tools. By knowing all these elements, you will be able to estimate how much the whole project cost will be.
Make sure to ask your printer if you do not have any idea how much you should consider for your budget. Your printer would be able to provide you with ample information to help you decide on the most appropriate specifications for your marketing needs – from the size of your brochure to the types of folds you would apply to your marketing tool.
After that, it is time for you to decide on what information to convey to your target audience. This would mean that you have to have an organized and orderly way of presenting things in your brochure. Begin with the most to the least important.
Next, consider the panels where you will put your information. Do you need two or more panels? The purpose of providing these panels is to keep your information organized that your target audience would be able to jump from one panel to the next with ease. If your target audience does not have a hard time getting information from your brochure then it is indeed an effective marketing tool to promote your business.
By considering your panels and what information each would hold, you will be able to provide a more impressive marketing tool that can help not only you to convey your message in the simplest manner, but also your target audience who will be encouraged to go for your offer.
