Why Aerial Advertising Is So Effective
If you have heard of aerial advertising, the next thing you may have heard was surely its effectiveness and high impact on the viewers’ mind. The question may arise why is it so effective? Here is ...
If you have heard of aerial advertising, the next thing you may have heard was surely its effectiveness and high impact on the viewers’ mind. The question may arise why is it so effective? Here is the answer for you:
Aerial Advertising – A Novel Approach:
In this modern age you need something different and catchy to arrest the attention of your audience. People fancy exclusive and novel things, same is the case with advertising. Traditional mediums of marketing are loosing their grip on the audience due to their monotonous and unchanged nature; people will change the TV channel when they see ads, they will skip the papers’ or magazines’ page containing ads. But when a plane flies over their head, they will naturally look at it and the banner towed to its tail will attract their attention; conveying your message in an absolutely exclusive manner.
High Recall Value
Surveys have shown that airplane banners have the highest recall value as compared to any other marketing medium. Here are the results of the survey revealing amazing facts about the aerial marketing:
• 88% of people remembered seeing the airplane banner go by after 30 minutes.
• 79% could remember the product or service being advertised.
• 67% retained at least half the message from the ad
Airplane Banner Flies Over Crowd with Maximum Possible Consumers
The airplane will fly only over the area specified by you. It is necessary to carry out ample research about the most fertile market, so you can hit the area with greatest number of possible consumers and get the maximum responses to your ad campaign. This surely, is not a possibility in the case of traditional advertising mediums
There is no guarantee that your consumers will be watching the same TV channel when your ad is aired, or your flyers that you placed on the windshield of a vehicle will not end up in the trash without even being read or the reader will not skip the ad page in the paper containing your ad. However when a plane flies over people’s head, it will surely attract their attention and they will read the message on the airplane banner as well. This is why airplane banners bring forth almost 20% of responses to a typical ad
These reasons surely make aerial advertising a standout choice when it comes to effectiveness in an affordable manner.
Most Inexpensive Option for Advertising
Some people think that airplane marketing is very expensive, however, they are astonished to know the actual price. The approximate cost is fewer than 50 cents per thousand prospects while surveys have also disclosed that on average each viewer gets over 17 seconds of ‘read time’ generated by the aerial banner towing airplane. 17 seconds might sound a small span of time but it will surely be enough to read a small & precise message also the plane will fly over the audience head again and again and the message will be imprinted on the screen of their minds.
Precise and To the Point
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ABOUT THE AUTHOR
Located in New York, Arnold Aerial Advertising provides aerial advertising services nationwide with affordable rates. Michael Arnold is the Director of Arnold Aerial Advertising Inc. They conduct all forms of Aerial Advertising including Blimp Advertising. They fly the Beaches, All Sporting Events, Concerts, Rush Hour Traffic. They are the only agency that provides all of the methods of aerial advertising- blimps, aerial banner flying, and skywriting.