The first paragraph of this article serves as a summary of the content. It emphasizes the importance of creating your own contact list for successful internet marketing. It highlights the power of having a regular list of contacts and the benefits it brings, such as increased response rates, cost-effective advertising, and the potential for business partnerships. It also warns against the misuse of subscriber lists and stresses the value of maintaining a good reputation.
Advertising on multiple platforms can certainly reach a large audience. However, without consistent advertising, the frequency of reaching these individuals is limited. This is particularly true in the realm of internet marketing. If you own a business, it is crucial to establish your own list of repeat contacts.
The power of having a personal list of regular contacts cannot be overstated. It is the key to success in internet marketing, whether openly acknowledged or not. Those stories you've heard about individuals making substantial amounts of money in a short time? They often neglect to mention that these individuals either had a network of effective advertising contacts and the resources to purchase or trade for extensive advertising, or they had a large, pre-existing contact list.
Contact lists can be built through programs that collect email addresses, such as opt-in or safelist programs, Free-For-All (FFA) posting sites, or through the power of Ezines. While the administrators of opt-in lists or FFA sites, and the publishers of Ezines, get everyone's contact information, those who post, join, or subscribe do not have this privilege.
The advantage, however, lies with the Ezine publisher. Opt-in lists and FFA sites attract people interested solely in posting their opportunity or ad. Ezines, on the other hand, are designed to be read. Therefore, the Ezine publisher will likely have a better response rate from their contacts than the opt-in list or FFA site administrator.
Ezine subscriber lists are earned lists that continue to be earned by producing useful content, and therefore, tend to have better responses.
Offering a free Ezine subscription makes your advertising more cost-effective. By simply getting your site visitors to leave their name and email, you maintain their contact instead of losing them after they leave your site.
By keeping subscribers on your list, you can re-expose them to your opportunity indefinitely. While you don't want to overdo it to the point of annoyance, you can at least mention your business and occasionally promote through business updates or classified ads.
As you build your subscriber base, and particularly if you list your Ezine in the Ezine directories, you will begin to receive offers from others wanting to promote to your list. Often, you will be offered commissions on sales, or free products or services in exchange for promoting the business or product of the person making the offer.
However, to maintain a good reputation, you must be selective in what you decide to promote. If you promote everything that comes along, your subscribers will recognize this habit and may distrust your recommendations. If you study the offers and only promote the ones that can be beneficial to your readers, you will receive better responses. It's a matter of building a good reputation.
You can also make offers to others using your list as a bargaining tool. Place a value on your advertising, and then use that value in trade with others for things you want or need. Be fair, give good deals, and you can build powerful relationships with others that can be beneficial both now and in the future.
Use your list to build good business relationships, particularly in the beginning. While your list is small, you won't really sell ads anyway, so give them out freely. Most people will accept a free ad even if they know the list is small, and they will remember that you did it for them. This will put others in a good frame of mind toward you for the future, when you may need a favor or help with something.
It is possible to 'rent' your subscribers out to other advertisers. However, this is not recommended. This has the potential to upset people and possibly result in spam charges. Your subscribers have signed up to receive your Ezine, not others' ads. If others want to promote to your list, make them buy an ad or make you an offer to promote for them through your Ezine. Don't just hand over your hard-earned list!
Building your own list has clear advantages over merely promoting to lists established by others. Not to mention that the sending of email to subscribers is free whereas effective advertising on other's lists most often is not.
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