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Donít Get Banned from Selling on Amazon; It Could Be Forever!

With sales on Amazon.com for the first quarter of 2011 exceeding $9.86 billion, selling your own branded merchandise on Amazon.com is a natural extension for many businesses in addition to their own website. Find out how if you are banned it can be forever!

Amazon.com offers small businesses and entrepreneurs ready access to a huge customer market for their goods. Of course, sellers pay a price for the opportunity to trade on Amazonís good name, internet saturation and global market reach. Not only do private sellers often find themselves in direct competition with the internet behemoth for products and services, but Amazon holds all the cards. To protect its own reputation and maintain a satisfied customer base, Amazonís sellersí agreement and myriad rules stack the deck firmly in Amazonís favor.

In order to sell on Amazon.com, sellers must follow an exacting list of expectations that dictate how and when they interact with their customers at every point in the sales process. Fail to meet Amazonís performance expectations and you could receive a not particularly cheerful ďHello from Amazon.comĒ letter notifying you that your account has been blocked and your sales listings terminated. And, by the way, Amazon will be hanging onto your money for the next 90 days to cover any unresolved financial issues.

For businesses that rely on Amazon.com as a primary conduit to customers and order fulfillment, receiving one of Amazonís computer-generated ďHelloĒ letters can spell disaster. A big part of the problem is that the letters are computer-generated. Computer algorithms donít care if you didnít respond to a customer within the required 24 hours because you were hospitalized or on vacation. Theyíre completely unsympathetic that your approval rating appears to be in the toilet not because you provide poor service but because the only customers who have bothered to offer feedback are dissatisfied ones.

Many Amazon.com sellers complain that theyíve been unfairly booted off Amazon because theyíve fallen victim to the ďlaw of negative averagesĒ in which a small number of negative comments can, if they outnumber positive feedback, result in a negative feedback score. For example, if out of 50 sales, 47 customers are satisfied, but only 1 posts positive feedback while 2 dissatisfied customers post negative comments, Amazonís trackers will record a negative average and youíll soon be the recipient of a letter from alliance@amazon.com, Amazonís enforcement department.

What sends sellers into a panic is the phrase ďthe closure of an account is a permanent action,Ē implying that you will be forever banned from selling on Amazon. And the ban will not only affect you, but anyone Amazonís online trackers can connect to your name, street address or email address. All is not lost, however, sellers can petition Amazon for reinstatement and a number have done so successfully. The process is not easy; and, if reinstated, you can expect Amazon to scrutinize your account carefully for some time (and hang onto your money while they do so); but you can get back in the game.

  1. Look carefully at the points made in the letter you receive from alliance@amazon.com. Review your consumer metrics to see if youíre falling short of expectations.
  2. Respond promptly via email, explain that you feel your suspension is unfair and rebut each charge with as much factual information as possible. Attach pertinent records or letters from consumers and offer your explanation of any negative feedback.
  3. If youíve failed to meet Amazonís performance targets, review your sales practices and provide an action plan to correct the problem.
  4. Plead your case, emphasizing your sales and customer service record and pointing out how your product benefits consumers.
  5. Monitor your email for Amazonís decision.

To prevent being terminatedArticle Search, keep a close eye on your email and regularly review Amazonís agreements and help pages as Amazon may change its procedures and guidelines at any time without notifying sellers. Monitor the customer metrics Amazon provides and compare your performance to the Amazonís seller performance targets to make certain you are hitting the expected benchmarks.†

Source: Free Articles from ArticlesFactory.com

ABOUT THE AUTHOR


Jan Stewart writes exclusively for Medallion Fulfillment & Logistics, a family owned fulfillment service business located in the Los Angeles metropolitan area. When you need simple or comprehensive assistance with warehousing, order processing, and shipping for your store or e-commerce business, consider Medallion first. Visit them at www.MedallionEnterprises.com.



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