Manufacturers of automotive supplies and dealer

Asked why McCain City: soul to the flow of rules for car supplies the article, the author fickle field of law described the partnership between the manufacturers and distributors, with the depth of the problem, the manufacturers how to maintain the charm diminished, so that dealers with subsequent Wing, has also become a very critical point, based on this, the author in this article is about and grateful to explore: the vendors how the winning reseller channel

Manufacturers select distributors at the same time, dealers are also in the inspection with the manufacturers, such as to eternal youth by dealers eliminated, manufacturers must always take the initiative to give dealers the best interests of the master two a healthy relationship, specifically to the following five points:

Provided that the successful operation of the distributors of a product generally finds it difficult to move house, related to the product benefits, and manufacturers of corporate culture is closely related. Should the dealer from a fundamental recognition of your corporate culture, the philosophy of the company's business development strategy, recognition of the main leaders of the company, then the dealer hold back is not the problem, specifically to, the following Kung Fu:

Corporate senior and distributors to establish personal contact: direct communication by corporate executives and dealers, so dealers are valued at the same time a better understanding of the development concept and planning, corporate recognition at the same time, dealers can also be more in-depth understand the business and development, enhance trust and follow the degree.

Internal journal: business development status, philosophy, and a variety of activities reported in a timely manner through internal publications, so that dealers can be more rapid visual experience of enterprise development, and open dealers column published from dealers across the country views and recommendations, and regularly publications sent to the hands of dealers.

Distributor Conference: points, the basic industry companies have insight, regardless of whether the enterprise is large or small, will be at least a year to hold a dealer of the General Assembly, in general, the dealer meeting held not only for the sales of enterprise products, brand further propaganda plays a vital role for dealer members into a sense of improvement is also very critical. And more generally in the distributor of the General Assembly for excellent dealer incentives, this method will greatly inspire the progress of the entire dealer network channels. Main products: car dvd player and car dvd , are with good quality.

The role of the brand is no doubt that with the rapid development of the automotive supplies industry, the operation of the brand has almost become a common slogan of all the people in the industry. When the product itself has become increasingly homogeneous, how to win the brand marketing, has become critical to the success of corporate marketing. Similarly, should the enterprise be able to provide products that enjoy a great brand, presumably the dealer it is difficult to go to choose his home.

Manufacturers and distributors of marriage, you need both sides to keep running and lubrication manufacturers continue to provide preferential policies for the dealer also must enhance its own strength, charm diminished at the same time, dealers Wing follow This is-on meter.