Jenny Simpson

Taking Pictures for Your Online Store – Some Handy Hints

A picture is worth a thousand words, make sure you are displaying your products to potential customers in the best way possible

How many times have you heard the following say: A picture is worth a thousand words? If everyone believes it so much, don’t you think it’s time to get product pictures taken professionally for your website –or maybe you don’t have to. We provide top tips on how you can ensure your product pictures look professional.  

Good clear photos and from a few different angles sell products. Whether customers are on your home page or on your product pages, showing clear, multi angle pictures of your products can convert visitors into customers which can never be a bad thing.

Using multiple images will help customers answer questions such as: How big is it? How do you use it? What does the texture look like close up? Answering these questions through the means of pictures not only means you will get less questions to answer, it prevents customers from having doubts about an item and then forgetting about it and going somewhere else – remember the saying in the title -  picture paints a thousand words!  

Professional Product photos North East should be clear as day, lit appropriately and well placed. Professional product photos can lead customers to take ownership of your product. Ideally, you want a customer to think of the item as theirs instead of just another item on the web - All of the while emphasising how much better their lives would be with your product.  

When taking these photos, make sure you know your niche – if your marketing a younger product, get young people to model it, if your marketing a more senior product, use older models and then people will get an idea of how it would fit in to their life.

In order to ensure your Professional Product Pictures for your North East Business are sharp, make sure you know how to focus your camera and get close up to the image.  Most digital cameras are designed to focus on large objects but have difficulty on smaller ones.

Even the slightest movement while taking a picture will cause blurriness, so it is vital that you use a tripod.  The closer you get to an object the more obvious the blur becomes. Even an inexpensive tripod will make a big difference in the sharpness of your images and if you are shooting inside and are having difficulty with the lighting use halogen rather than tungsten lights.

By using image editing software you can adjust the image to be perfect for your site, as well as get some close up shots using the zoom function.

What has become clear to me is that the difference between photos that are taken by professionals and amateurs is the sharpness, lighting and positioning. One final tip I would recommend is: take lots of pictures. Digital cameras take unlimited pictures as long as you have enough memory so just keep snapping away.

If this all sounds a bit time consuming or would like more advice visit www.gilbertjohnston.co.uk  

Article Tags: Product Pictures

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