What do best work places do differently?
A lot of factors contribute towards building a company’s brand image in the market and a conducive work culture ranks somewhere near the top of that list. Fair business practices, extensive growth prospects, open and friendly work culture - all such factors help augmenting the company brand image and help a company position itself securely in its operating market.
Present age employees are clear about their expectations from the job and have a clearly defined career roadmap. Some employees prefer vertical career growth while others may prefer operating in the horizontal growth spectrum. There are a few key traits, irrespective of the businesses and domains that are still important enough to attract the most dedicated and motivated employees:
Strong core values: Employees prefer working for a company that staunchly follows its core defined values. Strict adherence to core values bespeaks of a company that conducts its businesses responsibly and with integrity.
Clear future targets: Every individual wants to be a part of something that is destined to make it big in its business sphere. People like to work in a company that has a set of clearly defined goals and is steadily moving towards achieving the set targets with a well-defined business strategy.
Passionate about its people: A company that values its employees and acknowledges their personal/work related challenges is likely to earn the respect of its employees. Introducing several employee-centric work initiatives such as flexible timings, corporate health insurance for employees and their families, recreational facilities, employee counselors etc. go a long way in making a satisfied employee.
Strong leadership: A strong company leadership that has an excellent track record of demonstrating strategic brilliance, integrity, strong entrepreneurial traits acts as a guiding force for individuals and inspires them to excel and work hard towards a central company goal.
Tangible growth prospects: While salary compensation is an important determinant for employee hiring and retention, the well-informed and career conscious employees of present times would prefer joining and staying on at a company that can help her/him chart a clearly defined career graph.
No matter which business sector/domain a company operates in, all the above mentioned factors are critical for the company’s future growth and brand establishment. A company is only as good as its employees. With the highly motivated and career driven individuals operative in the current work space, the companies need to rise up to their employees’ expectations in order to get featured in the best places to work in. Most companies that are clear about these deterministic factors are the ones that get continuously rated as the best places to work in.
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ABOUT THE AUTHOR
Sahil Jain is working as an HR senior executive at hCentive Technologies. hCentive is a healthcare IT products firm that operates in the US healthcare domain and has its R&D center located in Noida. hCentive's both US and India operations have been shortlisted for the 2012 Red Herring Top 100 companies - North America and 2011 Red Herring Top 100 companies - Asia awards. hCentive is introducing several employee-centric innovative ideas at its workplace with an aim to become the Best Place to Work in Noida and Best Place to Work in Delhi.