"For many computer users
interested in becoming involved in Internet marketing, namely
affiliate marketing, they are stymied by the chore of creating their
own web page or website to link to their affiliate’s site. A
landing page is used by those seasoned affiliates that are
well-versed in writing code and have great success guiding would be
purchasers on to the target site via links on their specially created
landing page. But is a landing page really necessary?"
For many computer users
interested in becoming involved in Internet marketing, namely
affiliate marketing, they are stymied by the chore of creating their
own web page or website to link to their affiliate’s site. A
landing page is used by those seasoned affiliates that are
well-versed in writing code and have great success guiding would be
purchasers on to the target site via links on their specially created
landing page. But is a landing page really necessary? Many new
affiliates are conflicted because there exists another way of leading
online customers to the target for purchase without investing the
time and money necessary in creating that individual, fully
functioning site. Direct linking is being used by some affiliate
programs interested in directing traffic in an efficient way, without
the knowledge and know-how needed for website design.
In order to create your
own website, it is necessary to possess at least a working knowledge
of HTML. A beginner could take a month or more to learn enough of
about simple programming in order to get a semi-decent site together
and up and running. With direct linking, that same beginner could
begin making commissions in a quicker fashion with help of tutorials
about PPC direct linking that are often offered free or at a minimal
charge when joining up with an established affiliate marketing
program. Pay-per-click (PPC) direct linking uses the same URL twice.
The target site’s URL is used as a display URL in the
affiliate advertisement and the destination URL as opposed to sending
the viewer first to the affiliate marketer’s specially designed
landing page for a pre-sale attempt. This PPC direct linking, in
essence, skips the middleman (middle site), sending viewers on to the
target site to spend their money on the product or service offered.
This is an excellent way to introduce a novice to affiliate
marketing. Admittedly, the cost per click does not always exceed the
commissions, yet in order to gain a working knowledge of anything
new, it is often beneficial to start simply at first. As with most
things in life, the more time and knowledge invested can mean more
profits. However, making profits now, while learning how to make
larger profits later just might not be the worst case scenario for
most people. Direct linking can provide the beginnings of what, with
more knowledge and know how, could be a lucrative new side career for
those looking to try affiliate marketing now.
About the Author: Peter Ryan is an online marketer and representative of Adapp Solutions, Inc., Adapp is dedicated to providing valuable affiliate tools and robust affiliate network software.
