Affiliate Marketing: E-zine Advertising Guidelines

Affiliate Marketers are exploring for methods to advertise their products successfully and one way to do this is by E-zine advertising. To utilize this tool for advertisement, the associate must first know what e-zine advertising is all about.

Ezine is short for magazine in the internet. Ezine advertising is placing ads in a newsletter sent to subscribers in an electronic form and the main topic and themes can be about anything. And when a newsletter has been around long enough within cyberspace, the number of subscribers of the newsletter will reach a point that it represents a sizeable percentage of the global market. As soon as the number of subscribers is large enough, the publisher of the e-zine will be selling space in it to internet entrepreneurs and to affiliates. Such is the beginning of the publisher’s e-zine advertising.

To acquire the utmost benefits of e-zine advertising, here are some e-zine advertising tips.

* Although other E-zines supply links to other sites, a number of E-zines are in general sent via email. The affiliate should select e-zines that have these external links. If the affiliate has signed-up with a pay-per-click program, he can arrange the link to be going to the merchant’s website. Or else, the link could go to the affiliate’s website. What is important is that the e-zine should convince the subscriber to participate and take a more active role.

* There are 2 types of ezine ads: Solo ads which are more expensive and the Banner-like ads which are cheaper. The solo ads take the complete attention of the reader, while the banner-like ads will be competing with other banner ads. It is up for the business owner to make a decision on which ad type to choose according to the budget and what works best for his affiliate product.

* How the ads are placed is also essential. If possible, pick the top sponsor ads first because these are more visible to the readers and they tend to click more on these ads. The second best is the bottom ads. Avoid middle ads because readers tend to skip ads in the middle of the article. The top sponsor ad is priced higher, of course. When the article of the newsletter is appealing, the reader will reach the end and find the bottom ads. Since the recipient is through reading, he is more likely to click on the link of the bottom ad.

*A targeted niche is better than a generalized approach. To have an e-zine ad that seeks out a specific audience, the affiliate marketer must find out from the newsletter’s publisher the topics of the next issues. Once the next issue is identified, for example “vintage cars”, the affiliate can pick from among his products which is most related to the issue, for example, “car parts”. An e-zine ad about another topic, such as “computer software” will be disregarded by the reader.

The internet marketer can steer clear of spending for ads that are useless and instead concentrate on advertisements that will translate to sales by simply applying the above e-zine advertising guidelines.