Manan NAgpal

Affiliate Programs Part I

Are you tired of selling your online products and services all on your own? Have you gone bankrupt spending huge amounts on advertising programs like PPC and other such advertising? Are your sales going down day by day or are you unable to catch your target customers? Then affiliate marketing may be the perfect solution.

Are you tired of selling your online products and services all on your own? Have you gone bankrupt spending huge amounts on advertising programs like PPC and other such advertising? Are your sales going down day by day or are you unable to catch your target customers? Then affiliate marketing may be the perfect solution. Let others participate in your marketing campaign, let others work for you, make yourself global, get your products visible on other’s websites.

All you have to do is to start an affiliate program on your website. Make an affiliate marketing section on your website and make various banners in different sizes, put the piece of code that others can paste on their website according to the web space they have on their pages. This piece of code will contain the URL of your site and affiliate ID for tracking sales and services sold by that particular affiliate.

Recruiting affiliates is a superb way to sell products online and also a cheap and efficient marketing strategy; it's a good way to announce your site to the world.

There are at least three parties in an affiliate program business:

• The customer
• The affiliate site
• The merchant site

Affiliate programs, also called associate programs, in which an online trade website pays affiliate websites a payment to send them traffic. These affiliate web sites post links to the merchant site and are paid according to the agreement. Some pay according to the number of people who visit the page containing their merchant site's banner advertisement. Basically, if a link on an affiliate site brings the merchant site traffic, a sale of product, or a visitor fills out a form, the merchant site pays the affiliate site according to their agreement.

In 1996, Jeff Bezos, CEO and founder of Amazon.com, made this idea of Internet marketing popular. Amazon.com offers its affiliates to post links to individual books for sale on amazon.com and in return Amazon.com gives its affiliates a share of the profits if someone buys books. With over one million affiliate websites participating, Amazon’s affiliate plan is a major achievement.

Over the past few years, affiliate programs have developed extremely quickly for websites that don't deal much in e-commerce (selling products or services online) themselves, working as an affiliate is an excellent way to join e-commerce.

In my next article you’ll find other ways to do affiliate marketing, rather then promoting or doing the affiliate things all by yourself, you can hand over your affiliate campaigns to the middle man or third party sites like Commission Junction, Google Adwords ( for advertisers), ClickBank, Chitika and many such affiliate programs.

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