"Whether you are a
business owner looking to make a splash on the Internet with a new
marketing campaign or an online user looking to make your entrance
into the world of affiliate marketing, educating yourself as to the
differences and advantages of certain advertising techniques is
necessary to help achieve success..."
Whether you are a
business owner looking to make a splash on the Internet with a new
marketing campaign or an online user looking to make your entrance
into the world of affiliate marketing, educating yourself as to the
differences and advantages of certain advertising techniques is
necessary to help achieve success. Banner advertisements and text
advertisements have both become mainstays in affiliate marketing
programs because of their proven success. When used in tandem, your
program is highly likely to experience noticeable, even sometimes
exponential gains in traffic and profits.
Banner ads are
eye-catching ways to entice customers to your site. Now instead of
just using text and bright colors, the possibilities are endless with
many business owners developing advertisements that employ everything
from photography to flash animation. Color graphics and eye-popping
visuals have a way of drawing casual online browsers to the
advertisements, encouraging them to click on these highly effective
ads and linking them directly to your site or an affiliate’s.
Just as important to your online strategy are text advertisements.
Text advertisements live often in the side margins of web pages and
are usually comprised of a simple sentence or two. The importance of
the text in the advertisement cannot be underestimated. While being
necessarily brief due to their small size, the message must
succinctly convey the point you are trying to make. For example, if
your product or the product you are representing as an affiliate
purports to change the world of housekeeping for the better, you had
better find a way to state that in three sentences or less. Maybe
you’ve come up with the broom of the future, and everyone needs
to try it. “Hate sweeping? No problem! Cleanups made
effortless and easy” – simple and to the point, with a
display URL for the site and a destination URL for the landing page.
Depending upon the type of affiliate program, that destination might
be your individual landing page for a pre-sell and more information
(as an affiliate) or perhaps straight to the product’s site for
purchase. The placement of these advertisements is of course
paramount as well. Analytics and research can help determine your
best target audience for the product you are marketing. Finding the
right demographic can also be as easy as asking friends or
associates, even relying on your own experience as well. Pinpointing
the exact section of the population to sell to can make your text and
banner advertisements achieve their ultimate effectiveness and bring
you or your client the highest returns.
About the Author: Peter Ryan is an online marketeer and representative of Adapp Solutions, Inc., the creators of HasOffers affiliate tracking software, providing affiliate network software for tracking and managing affiliate networks.
