"Whether you are a business owner looking to make a splash on the Internet with a new marketing campaign or an online user looking to make your entrance into the world of affiliate marketing, educating yourself as to the differences and advantages of certain advertising techniques is necessary to help achieve success..."
Whether you are a business owner looking to make a splash on the Internet with a new marketing campaign or an online user looking to make your entrance into the world of affiliate marketing, educating yourself as to the differences and advantages of certain advertising techniques is necessary to help achieve success. Banner advertisements and text advertisements have both become mainstays in affiliate marketing programs because of their proven success. When used in tandem, your program is highly likely to experience noticeable, even sometimes exponential gains in traffic and profits.
Banner ads are eye-catching ways to entice customers to your site. Now instead of just using text and bright colors, the possibilities are endless with many business owners developing advertisements that employ everything from photography to flash animation. Color graphics and eye-popping visuals have a way of drawing casual online browsers to the advertisements, encouraging them to click on these highly effective ads and linking them directly to your site or an affiliate’s. Just as important to your online strategy are text advertisements. Text advertisements live often in the side margins of web pages and are usually comprised of a simple sentence or two. The importance of the text in the advertisement cannot be underestimated. While being necessarily brief due to their small size, the message must succinctly convey the point you are trying to make. For example, if your product or the product you are representing as an affiliate purports to change the world of housekeeping for the better, you had better find a way to state that in three sentences or less. Maybe you’ve come up with the broom of the future, and everyone needs to try it. “Hate sweeping? No problem! Cleanups made effortless and easy” – simple and to the point, with a display URL for the site and a destination URL for the landing page. Depending upon the type of affiliate program, that destination might be your individual landing page for a pre-sell and more information (as an affiliate) or perhaps straight to the product’s site for purchase. The placement of these advertisements is of course paramount as well. Analytics and research can help determine your best target audience for the product you are marketing. Finding the right demographic can also be as easy as asking friends or associates, even relying on your own experience as well. Pinpointing the exact section of the population to sell to can make your text and banner advertisements achieve their ultimate effectiveness and bring you or your client the highest returns.
Your Affiliate Program Deserves Your Attention
Affiliate marketing has fast become an avenue for profit-making for people with limited personal computing skills and all walks of life. As an affiliate, it is your job to represent and promote the products and services of merchants of your choosing, often at the suggestion of an affiliate program you have been recruited for or enlisted in.
The Art of the Pre-Sell for Affiliate Marketers
How to write a convincing pre-sell, without coming off as a blatant promoter, is somewhat of an art. Pre-selling without being labeled a “shyster” is your aim, so let’s think about how to do just that!
Making Your Affiliate Program Most Attractive
There exists an immense amount of creative web design online now, and you want your site up there with the best of them as far as creativity, originality, and “wow” factor is concerned. Once you have the website up and running, it is time to market it; this is where affiliate marketing should be utilized.
