Is Your Affiliate Website Targeted?

Is Your Affiliate Web Site Targeted?

You know the basics of Affiliate Marketing. Create a web site,
choose affiliate programs to compliment your site, and then
promote.

If you start your affiliate marketing business like this, you
are missing an essential step in the process. You must know
who you are creating this web site for - other than yourself.

The two most important things you need to remember when
creating an affiliate marketing web site are 1) target your
audience and 2) choose the correct keywords.

When creating the content for your web site, write it for the
person that is most likely to be interested in it. Keep in
mind the specific interests and lifestyle of that person. That
is what is meant by being targeted.

How do you know who to target? Research. Visit other sites
that are similar to your topic. See if you can determine who
their target visitor is. Study the methods used to qualify
that visitor. When you start writing your own web site's
content, you will base it on your research - but - don't
copy it!

This is where keywords come into play. Choose your keywords
before you write your topic's content. You will need to
research your keywords as well.

By using Word Tracker (http://wordtracker.com) you can come
up with a list of keywords that are related to your topic;
some of which you may not have thought of on your own.

Don't forget your target visitor when researching your
keywords. Using a qualifying keyword (such as teacher or
webmaster), will help narrow the focus to that specific
person.

Remember that affiliate marketing is, in fact, targeted
marketing. The closer you can come to your visitor's needs
and interests, the more commissions you're likely to make.

Only now do you start to write your web site content.

First, write your target keyword at the top of your page.
Then, list two or three of the keywords you found that will
describe your topic best - as well as introduce the affiliate
program you are promoting.

Write each page of your web site based on specific keyword
phrases. Keep the topic narrowed on that keyword phrase (or
phrases). You'll be writing each web page on a different
topic - still within the general topic of your web site.

Keeping your keyword use - and your target - in mind will
draw the visitor into your web site, and in turn, to your
affiliate program's link. And your reward will be - more
affiliate sales and commissions.