What's the easiest and quickest way to increase youraffiliate earnings - without increasing your traffic? Increase the *percentage* of your traffic that is actuallyclicking your links and visiting the affiliate programsyou're promoting. And make sure as many as possible end upBUYING. But how?
The answer is targetting.
Infact, let me rephrase that - I call it "ultra-targetting".
In this article I'm going to show you how I use it toachieve huge clickthrough rates. 10-15% is easy, and Iregularly achieve up to 33% - on a regular basis. That is,for every 3 people that see my affiliate links, 1 of themclicks one.
And that's amazing.
It's so simple, it would be too easy to overlook thismethod, but when you compare the 0.5% clickthrough rate thatothers are getting by using banners, and my 33% result, whodo you think is making more money from affiliate programs?!
Tell me - have you ever seen one of those story books whereyou choose what happens?
The story starts, then you get two options of what happensnext. And based on what you decide you turn to a differentpart of the book.
Then you read that and you get two more options and so on.
One book, but dozens of choices and different options takingyou off in all sorts of different directions - and alsoleading to a different end.
That's exactly what your affiliate website should be.
Let's say, for the sake of argument, that you have anaffiliate site on the highly profitable subject ofcomputers.
Imagine the number of different people who could visit yoursite.
Students, parents, business owners, companies, doctors andmore.
They might be looking for a cheap computer. A powerfulcomputer. A fast computer.
A computer with a flat screen. With a dvd drive. Or aprinter.
Wanting to use it for games. Work. Emailing. The Internet.Desktop publishing.
Now what if you put one identical text link on every page ofyour site? Something like:
"For the best deals I've found in computers, click here"
What would happen is two things:
Firstly, fewer people than can be achieved would click thelink because is doesn't specifically target their needs verywell.
After all, for someone searching for a computer to playgames on, a better link would be:
"For the best games computer I've found, click here"
Secondly, of those people that *do* click through, very fewwill actually find what they want because you're notspecifically sending them to the exact product that matchestheir needs.
Now, text links just like the example above, inserted atboth the top and bottom of every page, will garner muchhigher clickthrough rates than any banner ad, but if weultra-target, we can boost our results much, much more.
Provide lots of options to your visitors, in the form oflinks to other pages. Pages that pander to all sorts ofdifferent scenarios:
- Are you looking for the cheapest computer?- Are you searching for the latest model of computer?- Do you want to do desktop publishing with your computer?- Are you new to computers and looking for an easy option?
And so on.
If necessary, break it down even further.
Get your visitors to choose their country. Then what stylethey're looking for. Or the price they're willing to pay.
So long as your visitors feel they're getting close to asolution to their problem, you should be able to take themthrough 3 or 4 pages without annoying them.
Then, on each of these "subpages" that you've created, finda suitable solution for your patient visitor.
Provide the link they've come looking for.
No, don't just "provide" it, "prove" it. Discuss it. Argueit. Compare it with others. Describe your experience ofshopping there. Ask others for their opinions.
Make it not only a highly targetted option, but also one youturn into such a perfect-sounding solution, they just*have* to click it.
They'll be so targetted that your clickthrough rates willskyrocket.
And as you've carefully matched the affiliate program withyour lead, your sales will also increase considerably.
You win both ways.
One further way you'll benefit is that these sub-pages areexactly the sort of highly targetted pages that the searchengines love - bringing in even more traffic (and sales).
And the fact you're creating keyword rich links pointing tothese sub-pages will help them (and your main homepage) rankeven higher.
Did you notice how many times I naturally managed to includethe word "computer" in the links above?
Search engines - and Google in particular - *love* this.
Lastly, if you want to see two examples of sites that ultra-target, check out the following two links:
http://www.MerchantAccountForum.com
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