The success of every Internet merchant hinges upon their ability to maintain a high quality product or service, achieve maximum exposure on the Net, and provide excellent customer service that goes above and beyond the norm. Maintaining the excellence of your product lies in the ability to pay attention to the small details, never compromising quality due to time constraints or production difficulties.
The success of every Internet merchant hinges upon their ability to maintain a high quality product or service, achieve maximum exposure on the Net, and provide excellent customer service that goes above and beyond the norm. Maintaining the excellence of your product lies in the ability to pay attention to the small details, never compromising quality due to time constraints or production difficulties. Excellence of product also depends on the use and availability of quality materials, encouraging excellent craftsmanship from your skilled production staff, and always valuing your employees – showing your acknowledgment of their efforts and input. This same acknowledgment and praise you afford your employees should be extended as well to your promotional staff. If you have maintained an affiliate program as part of your Internet advertising and sales campaign, it is essential that you show your appreciation for the effort put towards achieving growth in your company by your team of affiliates.
To put it into the words of a great Elvis lyric, treating your loyal affiliates with the respect and esteem they deserve begins, simply enough in your ability to “walk a mile in their shoes”. Think about how you would want to be treated and managed if you were on the other side, promoting your product instead of creating it. Remember, your affiliates depend upon the quality of your product the smart business decisions you make in research, development, and manufacturing – their livelihood depends on you just as your success depends on their efforts.
By maintaining your own affiliate program, you owe it to your affiliates to stay abreast of the latest technologies and developments in affiliate promotional techniques such as RSS feeds, newsletters, eBooks, and blogs. You must offer them eye-catching advertisements and excellent examples of affiliate copy for their perusal and choosing. By taking the time each week to check in with all your affiliates (not just your highest selling ones) through video conferencing, phone calls, or emails, your affiliates will rest assured they are promoting a product whose manufacturer is behind them 100%. Offering advanced training in new and exciting affiliate techniques to your trusted affiliates is also an excellent way to show you are interested in their personal professional development as well as the almighty bottom line.
The golden rule should extend into the world of business, and by adopting it, you will be able to retain your affiliates as they will respect your product, your management, and your choices, as your company and profits continue to blossom.
Your Affiliate Program Deserves Your Attention
Affiliate marketing has fast become an avenue for profit-making for people with limited personal computing skills and all walks of life. As an affiliate, it is your job to represent and promote the products and services of merchants of your choosing, often at the suggestion of an affiliate program you have been recruited for or enlisted in.
The Art of the Pre-Sell for Affiliate Marketers
How to write a convincing pre-sell, without coming off as a blatant promoter, is somewhat of an art. Pre-selling without being labeled a “shyster” is your aim, so let’s think about how to do just that!
Making Your Affiliate Program Most Attractive
There exists an immense amount of creative web design online now, and you want your site up there with the best of them as far as creativity, originality, and “wow” factor is concerned. Once you have the website up and running, it is time to market it; this is where affiliate marketing should be utilized.
