120 billion vehicle maintenance market

March 17, the China Chain Store & Franchise Association announced the results of the 2011 franchise investment boom Survey, the survey shows, children's education and training, online shopping, car maintenance beauty, budget hotels, courier services, convenience stores, domestic service, Ten Chinese fast food, car rental, baby products retail industry in turn among the top ten most growth of the franchising industry. Car maintenance beauty and car rental, automotive after-market services industry people of all ages.

 As consumers' car, the sense of keeping a car is rising more and more vehicle owners will pay more attention to routine maintenance on vehicles. At present, in Beijing, Shanghai, Guangzhou, Zhejiang and other cities to raise on behalf of repair concept has been a certain amount of popularity, and is the speed at which the radiation to the second and third tier cities and rural. Soon, the upsurge of car maintenance will be throughout every corner of China's advanced car care products as the core competitiveness of the "service center" will dominate the automotive service market. At the same time, care products 50% of the profits than the Auto Parts and Accessories industry market has increased steadily in recent years has gradually become an important part of automobile consumption. Automotive supplies and conversion technology center, according to the National Development and Reform Commission China Equipment Management Association study predicts the end of 2010, the market share of the entire maintenance industry accounted for 80 billion in 2011 will increase to around 120 billion.

 Vehicle maintenance industry, favored by the market is "known facts" as the "2011 Franchise Investment Climate Survey results, one of the top is deserved," Now, how to become a key to leveraging this huge market. The survey results to the automotive maintenance industry indicates that a - chain as a fulcrum, Main products: car dvd player, in car camera, are with good quality.  the lever 120 billion of automotive maintenance beauty industry opportunities. For now, the maintenance of automotive beauty chain operating in the exploration and the initial stage. How best to achieve this model of development, how to maximize the interests of the Chinese market after companies in the status of this model, this is debatable, but also put the most worthy in the eyes of men to solve the problem.

The experts believe that to solve this problem, the foot effort from the following:

First, take the chain operation mode, first locate the clear, the idea should be clear. Industry, consumer products to the domestic industry, the main industry, brands are increasingly abundant. Domestic conservation of product development is more mature, not more than the annual industry new brand. Therefore, based on the auto maintenance market, positioning must be accurate, to be calm to analyze their own strengths and weaknesses, opportunities and threats. Have a clear development ideas and proven strategies, tactics. Before the market is not mature enough, we must first start with strong, seize the opportunity.