The auto market after the flow of talent is quite big, although it has not been raised, but has become an accepted facts
The HC automotive electronics, network event showed great interest and enthusiasm, and participation high. According to statistics, the two and a half days time involved in the business nearly 200 respondents. The following is the text Record of the HC automotive electronics interview with Guangzhou City Cheng Electronics Technology Co., Ltd. Zhan Yukang sales director.
Lian Cheng Electronic Technology Co., Ltd., Guangzhou City Zhanyu Kang Director of Sales
HC: Hello, I would like to ask the Guangzhou City, Cheng Electronic Technology Company at the show, what new products What are the highlights
Zhan Yukang: Alliance Cheng lighting in the Guangzhou exhibition grand exhibit a series of high-quality products for independent innovation, self-developed high-power LED lights, light engineering, this series is fully achieved in addressing high-power LED heat, the light fades and waterproof leading international technology water products, all products are specifically mold design and has applied for the balance of 10 technology patents and patent.
HC: the face of severe market homogenization Cheng associated product development will be what action
Zhan Yukang: product homogeneity on the one hand reflects the industry as a whole is still at a developing stage and disorderly competition of the other hand, reflect the ability of a company's technical innovation. Associated Cheng lighting has a very good professional team with highly innovative thought leaders - Liu Yi, general manager. First in every new product development project focused on product value and consumer value, the purpose is to continuously improve its product and technical barriers to competition, to avoid the street fighting of the homogenization of products. In new product development plan this year, we will continue to inject twenty variety of HID, LED new products, of which 60 percent is for special vehicles matching, about 40 percent devoted to the domestic high-end professional conversion market.
HC: The auto market after the flow of talent is quite big, although it has not been raised, but has become an accepted fact. Personnel training and management of your company what action
Zhan Yukang: recruiting, educating people is to do as the people in charge of a sales team, these four aspects of the work of the employer, to keep people, cultivate and strengthen the sense toyota dvd player of belonging and professional mission of the team members; as enterprises in 2012, the United Cheng lighting the "three high" slogan, is to enhance the quality of staff, employee benefits, and retain good talent.
HC: in the channel, with years of experience as a foreshadowing, 2012 the Company in the channel one adjust How to optimize the integration
Zhanyu Kang: 2012 entire marketing strategy can be summarized into two points: the segmentation and integration. The first point is to optimize the company's existing product mix through the breakdown of market segments, product of an accurate market positioning, such as the company's high-power LED lights and works from the traditional channels will gradually dilute the peel into with domestic China cooperation as well as special vehicles of senior professional conversion shop supporting.
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