2012 Automotive GPS positioning systems development trend

May 25
09:18

2012

jodie mht

jodie mht

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Sales of GPS locator is now heating up the stage for traditional channels to the traditional platforms of the car machines profit is too low

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December 27,2012 Automotive GPS positioning systems development trend Articles 2011, car GPS positioning system to our country and the surrounding areas to provide continuous passive positioning, navigation, timing commissioning services. Car GPS positioning has entered the peak of the distribution network of satellite launch, launch is planned in accordance with the Beidou system networking, and 2012 will be launched 6 network satellite, to further expand the system service area and improve service performance, the formation of services that cover most of the Asia-Pacific region capacity. By about 2020, the Beidou satellite navigation system will form a global reach.

    Sales of GPS locator is now heating up the stage for traditional channels to the traditional platform of the car machine profit is too low, in this case, the channel will choose to change brands, and other products to make greater profits. And car machine consumers, their propensity to consume is not as mature mobile phone users, the user to choose what brand of car machine car machine is largely rely on channel partners to guide.

    2012, under the unified national plan, policy support, around actively promote the development of the participation of enterprises will quickly enter the fast track of development, national defense and security applications will be the first to start the application of industry will have been promoted. With China's defense spending steady growth each year, the army promote the information construction pace, the Beidou satellite navigation equipment as infrastructure, the demand will gradually apparent. In the civilian market, such as transportation, measurement mapping, telecommunications, water conservancy, forestry, disaster mitigation and relief and public safety, etc. a lot of the field, but also have the right Beidou navigation positioning, timing, and communication functions of the strong demand, the application prospect of a vast, great imagination. Currently, the industry demonstration projects started, the Ministry of Transport "key transport process monitoring and management service demonstration system works" and the Bureau of Meteorology, the atmosphere-ocean space monitoring and early warning demonstration application "project has started to implement the demonstration project will be fully promoted applications, the Beidou industry applications about to break out.

"No advertising in traditional car navigation; high German navigation, Kaili De fees mobile navigation advertising information; Navigation dogs and other free mobile map navigation software, advertising,Main products: car DVD player and car dvd , are with good quality.  is an important profit model, the placement will be more." Easy to Analysys International analyst Yin Xinglong, Map navigation software on the advertising business is the most urgent and immediate.

He believes that the pushpin advertising Figure Business revenue channels, a lot of map provider to get more revenue, the emphasis on mobile location-based services and advertising. The heavy end of the ad has been cell phones and navigation map income. Future, there will be more discounts of position surrounding a series of information pushed to the mobile navigation map application.