The Jeep
brand has undergone many changes in recent years. When Daimler and
Chrysler were still happily bonded with one another, it became evident
that the Jeep brand
was ready for expansion as the brand only had the Wrangler, Liberty,
and Grand Cherokee to offer. But with the addition of new models, the
Jeep brand has faced many new changes, and challenges.
Overall, the auto market right now is not doing well.
Worldwide sales and down, and sales at Jeep in particular are not
stellar. Although that’s not surprising as all automakers continue to
struggle, the problems Jeep faces may be deeper than other automakers.
For example, the staples of the Jeep brand, the Wrangler, Liberty, and
Grand Cherokee, have all recently been refreshed. In addition, the
brand also has brand new offerings including the Compass and Patriot.
But despite of updates and additions at Jeep, including new crossovers which are generally popular sellers right now Waterbury Jeep, sales continue to fall short. The drop in Jeep sales has already claimed one victim, the Jeep Commander. Although the Commander has only a just a couple years, it already has met its demise.
The Jeep Compass is another Jeep model that is struggling. While
Chrysler’s new strategy is about trimming the fat and eliminating
models that are redundant across Chrysler’s various brands, the Compass
could also end up in the same situation as the Commander. For now
Jeep’s Patriot seems to be holding its own, selling slightly stronger
than the Compass and embodying the Jeep character plus offering good
gas mileage which has appealed to many crossover shoppers at Birmingham Chrysler.
Perhaps the unlikeliest success in the Jeep lineup is the Wrangler.
While other models have been seen as diluting the Jeep brand, the
Wrangler continues to be a favorite among off-roads and Jeep-lovers
among St Louis Chrysler Jeep
dealers. In addition, the current Wrangler, which was redesigned for
2007, has shown strong sales despite its truck credentials and
relatively poor fuel economy. The fact is that the Wrangler still
maintains its unique attitude and has no peer when it comes to buyers
who want to have open air fun in the outdoors.
Joe Kent is a writer for TK Carsites, an automotive website design and marketing firm in Orange, CA, that specializes in working with car dealers nationwide.
