Appreciating the Hyundai
The Hyundai Motor Corporation is really a division in the Hyundai Kia
Automotive Group. Its largest production plant can be seen in Ulsan,
South Korea and develops over 1.6 million vehicles annually.
Hyundai translates as "modernity" and is pronounced "Hyondae" in Korean. The firm logo, a slanted, stylized letter H symbolizes the business shaking hands with its clients. Its early beginnings started out with Chung Ju-Yung's establishment with the Hyundai Engineering and Construction Corporation. It was bombed mere months afterwards during the Korean war, but the firm got here on its feet inside 50s being distinguished as Korea's leading construction enterprise. By 1960, Chung shifted his attention towards automobile business and founded the Hyundai Motor Firm in 1967.
It set up an alliance with Ford inside a two-year contract to share assembly technology. It was then that the partnership with Ford that Hyundai gave bear its very first vehicle, the Cortina, which made its debut in 1974, and the business began exporting it overseas.
Hyundai entered the US marketplace with its subcompact Excel type which was a direct hit because of its reasonably priced price tag. By 1988, Hyundai utilized its own technologies to produce its cars and trucks, and this really is where the Sonata was launched. Yet, because of poor durability and reliability of its vehicles, the company's image as tarnished and revenue hit an all time low. Hyundai did not abandon the American market despite of this situation. The firm then chose to invest in new product designs, high quality and reliability. This choice repaid as Hyundai's sales increased sharply in the accompanying several years. Though their lineup is much smaller than other car makers, the company gains sales through Kia, one more Korean car or truck model, which it acquired in 1998. Today, Hyunda is well-known for generating cars that offer good quality at cost-effective prices.
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