Are Auto Apps like Uber & Ola a threat to the auto industry?

Sep 17
07:52

2015

Samil

Samil

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One must admit that since the inception of taxi apps like OLA & Uber, people are more inclined towards availing cab whenever in need. The convenience of using radio taxis such as Ubers and Olas, as a preferred mode of personal transportation has brought to question whether people will still want to own a car.

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Yesterday,Are Auto Apps like Uber & Ola a threat to the auto industry? Articles on the launch of Mahindra’s Tough Utility Vehicle Mahindra TUV 300 Anand Mahindra expressed his fears from these apps. These taxis are available at short notice, they are clean and with comforts that one can associate with chauffeur driven cars. Some offer wi-fi too.

Not only the matured markets but also the emerging economies & cities like India & Shanghai that vehicle registration are falling day by day. In the current scenario the customer scale is tilting towards buying mobility instead of owning a new vehicle. The popularity of these taxis is good news for traffic managers in the city. "As a shared resource, taxis consume less road space and parking space per person than personal cars," points out Shreya Gadepalli, who works with transport thinktank ITDP.

While some believe these taxi apps are a threat to the industry, some car manufacturers are already cashing this opportunity by pitching some of their car models to fleet owners like OLA & Uber. According to reports, Fleet sales are growing at rapid rates while personal car sales are very low as and when compared to Fleet sales. There has been increase in demand for taxis and rental cabs have opened a new avenue of opportunity for car makers to get back into the competitive league.

Hyundai Motors has already placed their compact sedan Xcent in the fleet taxi segment, in just 18 months after its launch. Similarly, Renault has also planned to launch its car in the seven-seater segment of cabs. Toyota has also seen the share of fleet cars increase to 25 per cent from 20 per cent in Etios sales, & is roping in local financers and tailoring a package for the prospective buyers of this segment.

Car makers are opting for this to make up for the shortfall in the expected volumes of sales. Few months ago too, Hyundai offered its i10 in hatchback for the taxi segment in Mumbai and Delhi. Hyundai Motor has also set up a separate team for the fleet management. Fleet market has just started and its share of can easily double over a period of time as penetration in India is still less than 10 per cent, whereas in developed markets 25-30 per cent volumes come from radio cabs and fleet sales.

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