While other vendors in the location fields do not have the same opportunity to own assets to be integrated into the chip or other devices
These will include new vehicle applications and development tools, the next generation of automotive advanced driver assistance systems (ADAS) technology and multi-mode capabilities, such as speech recognition, gesture recognition and optimized for networking automotive eye tracking.
While other vendors in the location field does not have the same opportunity to own assets to be integrated into the chip or other device, but they also recognized the need to make better use of its existing location of assets.
TomTom is a good example of this attitude change. Operate since being acquired, TeleAtlas, products naturally independent of the core product sales of TomTom, the navigation providers now consider the use of its map data and other assets of the license to create new revenue streams, and make up the portable navigation device (PND) business revenues. TomTom's HDTraf C its PND differentiating factor, should act as part of TomTom's location content, and manufacturers are willing to license.
Nokia is also an example of concern. The company has a long history of location-based services as a differentiating factor for some of its mobile phone. The most prominent of these services in WindowsPhone phone, the Nokia Maps navigation application. With other solutions in the market, with a compatible phone Nokia customers can download a wide range of map data in the phone, and use the solution offline, do not have to connect to the data network. However, Nokia's market share continues to decline, highlight the service is not sufficient to attract users to use this platform.
The manufacturer is changing the attitude of the assets of location-based services. The one hand, Intel is actively integrated location platform in its chips, so that these chips are more valuable for mobile phone manufacturers, allowing handset manufacturers to develop independent of the mobile phone operating system, the location of services.
On the other hand, TomTom and Nokia and other traditional navigation equipment manufacturers, they have invested heavily in advanced location technology and content. Homogeneous commercialization of these assets, the two companies now must also focus on the products other than its own products in order to maximize use of its capacity in this area.
The result of this shift in the market will lead to more and more manufacturers have a greater number of location-based services provider of their choice, to meet their own needs. In addition, this change is putting pressure on to Google to promote it must continue to innovate in the GoogleMaps platform or the platform may be abandoned by a growing number of platforms.
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