Automotive supplies terminal channels construction

The concept of the layout of the terminal channels, with the change of the economic situation has almost become the industry's enterprises consistent with corporate strategy. Only to communicate with a number of business owners exchange, I can not help but found, shouting slogans which the composition is substantially more than the policy itself. Some of the products placed in the e-commerce website Taobao and terminal-oriented transactions, and more to create a consistent image of the terminal shops, and become part of the enterprise to explain the sinking of the terminal channels. Specific programs for the operation of these projects, but unable to interpret the face of the further question of the author, but also answer was ambivalent. Part of the enterprise is the lack of consideration for further planning and deployment of the terminal channels of operation of the project in the face of external inquiries into embarrassment to the author they have a one point worried about squandering For beautiful eyes of the industry status quo: If only a slogan, and then talk about the terminal sinking  automotive supplies industry, brand, how to become a well-known brands of everyday

Do not want to put the cart before the horse Do not let the channel only for the terminal

I also quite embarrassing, part of shouting slogans "channel sink", but part of the corporate real down to earth sunk channels, wide scatter of the terminal, these companies, but not consciously will be putting the cart before the horse among this Chinese idiom interpretation.

In the business of these enterprises, they are done all things are consumer-oriented. And in the terminal on top of the channel network, they also seize the weather, geography, and other timing is just regrettable, these terminal channel construction program as a treasured business has ignored the current mainstream - traditional reseller channel . Imagine, yet still at an early becoming a mature stage of the automotive supplies industry, consumers more than follow the dealer recommended, there will be a few consumers will have learned from the mass media to specify the use of a brand and product 

Indeed, if the company does have great strength, able to the establishment of the terminal shops everywhere in the country, then the above mentioned problems will not be a problem.

Main products: car dvd player and in car camera, are with good quality.

 Only, subject to various factors such as economic and geographical, I believe the vast majority of enterprises should be for such envisaged lack of confidence.

An industry expert has said: "Any new things from stepping on old things, the construction of the terminal channels, if it does not with the traditional channel distributors, such as strength, want to come up and running will be very difficult." In when construction of the terminal channels, blindly shouting slogans, but not the actual operational planning naturally desirable, completely out of the power of the traditional dealer channel, out of line to do the construction of the terminal channels Jew move is equally unacceptable. Balance the two, at the same time stabilize the traditional channel model, deep plowing terminal channel construction, so that both hands to grasp, to both corporate policy, I believe every people of insight in the current automotive supplies industry, this particular historical period of the market is a wise move.