Jessica Harmon

Buick and WIRED Partnered Up for BIG Store Opening

This article looks at the opening of the recent WIRED store in New York City. The WIRED store has partnered with Buick LaCrosse eAssist!

Buick is proud to be presenting the largest WIRED Store there is to Times Square, just in time for the holidays. This is the second year that Buick has been the presenting sponsor for the WIRED Store. The new store will be more than ten thousand square feet. It will sell consumer gadgets, but also will contain many enticing technology displays for customers, like a Human Wind Tunnel.

The store will be opened from noon to seven from Wednesdays through Sundays between November eighteenth and December twenty fourth. The store was closed on Thanksgiving. The store is selling hundreds of the best new products on the market, which includes the 2012 Buick LaCrosse with eAssist! The eAssist has actually recently been awarded the title of “2012 Best of What’s New Technology” by popular science magazine.

Customers can come into the store to check out some of the new technology on display such as the Buick Human Wind Tunnel. The wind tunnel will hit customers with winds up to forty miles per hour. The store will even take pictures of participants in the wind tunnel and post the most aerodynamic individuals to facebook!

Craig Bierley, director of Buick Advertising and Promotions said: “Buick will offer WIRED Store visitors an entertaining and engaging way to discover the new LaCrosse and learn about its fuel-saving technologies. The Human Wind Tunnel and LaCrosse eAssist interactive display truly demonstrate what the WIRED Store is all about – they bring technology to life.”

The new LaCrosse with eAssist uses regenerative braking, lithium-ion battery technology, optimized aerodynamics, engine start-stop, and fuel shut-off features. Developers believe that the LaCrosse can achieve approximately thirty six miles per gallon on the highway while still providing a Buick quality ride.

Visitors to the WIRED store will be treated to information about the new LaCrosse. There are tablet computers placed around the LaCrosse on display that will provide an informational video to users.

Aurasma is the technology used to play these videos for customers. The technology uses visual cues that it gathers from the real world to deliver content to mobile devices, and Buick is the very first automaker to utilize this technology. Jennifer Rapp, general manager at Aurasma has said that “Buick is an iconic brand that has embraced technology and truly understands today’s modern consumer. Together, we have created a tailored mobile experience that truly bridges the physical and virtual worlds. Buick and Aurasma give attendees an innovative way to shop the WIRED Store and learn more about Buick’s eAssist technology.”

Article Tags: Wired Store, Human Wind, Wind Tunnel

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