Typically before selecting a vendor to install or repair a car audio system, car owners do an assessment of the marketplace.
This assessment is done in order to determine the most appropriate custom car audio shop. The parameters for measuring whether a vendor is appropriate for the work or not are – prices charged by the audio shop, quality of service, guarantee of the audio product and workmanship and a returns policy in case the car audio system proves to be defective.
Custom car audio shops today compete with each other in order to gain the largest share of the marketplace. One of the ways to do this is to offer discounted prices and freebies to the car owners. Some car owners have a novel way of extending discounts. This happens when they charge market rates for one service and offer the other service free of cost or at deeply discounted prices.
For example if a visitor comes to the shop to install a simple deck in his car, then the car audio shop will do this task at the normal price but in order to retain the visitor as a loyal customer the car audio shop may agree to install the speakers at a discounted rate or may not charge the car owner for the workmanship involved in installing the speakers.
Some other ways in which custom car audio shops woo customers is that they do up-selling and cross-selling. Up-selling and cross-selling happen when either the scope of the same work is increased or when a complementary work is taken up. For example a car owner who has come to the shop to do a simple deck install will also be offered this service for his motorbike or he might be offered the service of window tint or alarm installation. Chances are that one in six customers do fall a prey to up selling and cross selling strategies.
Having looked at all the different parameters one can say that discounted prices and quality of workmanship are the most important ones. These are pre-requisites in the custom car audio installation business in Austin. If these are in place, then it becomes easy for the custom car audio shops to offer other ancillary products as well to their clients. Some of these include:
- Installation of stereos and speakers
- Installation of window tint and alarm
- Installation of vinyl car wraps in glossy and matt finishes
- Installation of navigation and DVD Systems
- Installation of Radar detection systems
- Installation of marine audio
- Installation of audio systems for motorbikes
- Hydro Graphics
Of later marine car audio is also becoming increasingly popular in Austin, TX with people opting for either fresh installations or retro-fittings. This is due to the presence of a large number of boats that are used by the residents of Austin as a means of recreation when they are with friends and family.
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