The second reason is that manufacturers over-reliance on middlemen, and end users has always maintained a distance, but brokers often only communicated to the manufacturer to consolidate their positions.
In recent years, along with the prosperity of the automotive after-market, one-stop service is considered a highly competitive business model, competitive channels become the automotive industry in many areas after the installation. Its comprehensive selection of products to a large extent bonding a large number of users to become another important pathway for the flow of explosion-proof membrane.
4S shop as a new car factory after the first leg of the nanny marketing, client resources as well as the professionalism of the construction conditions, bonding a lot of new car customers. Channels as a high-end product a good amount of walking, a lot of car explosion-proof membrane brand introduced a 4S shop specifically for the product, which became since 2009 throw was optimistic about the car explosion-proof membrane of the major distribution channels.
With the vehicle market price system, transparent, and the car explosion-proof membrane in a stimulating new economic growth point, some vehicle manufacturers fancy, throw the olive branch of cooperation. Some of the strength of the explosion-proof membrane brand also increased the introduction of high-end series, put together to make a healthy market with the vehicle market.
Sales channels has become the focus of concern in today's explosion-proof membrane enterprises, and becoming their weapons to defeat the enemy. But have the advantage of the difference, channel innovation has become the key to the breakthrough of the industry. For a company, the discovery of new pathways is more difficult, partly due to consumer shopping habits in the subtle changes, a new pathway is a gradual process, manufacturers difficult to find a qualitative change of the moment; The second reason is that manufacturers over-reliance on middlemen, and end users has always maintained a distance, but brokers often only communicated to the manufacturer to consolidate their position. Same time, manufacturers often have to continue to use the inertia of the traditional distribution channels, lack of enthusiasm to tap new pathway.
The biggest obstacle is often of the channels of innovation within the enterprise. Management, companies often focus on the control and management of distribution channels, ignored the importance of maintaining reasonable contact with consumers. Can not be timely, comprehensive and accurate understanding of the feelings and opinions of consumers,
Main products: car dvd player, in car camera, are with good quality.
many companies can not even accurately grasp the consumer's buying habits; Secondly, the widespread use of external sources, there is little direct contact with their end-users, they have to rely on external distribution channels to deliver market information, which allows companies to over-rely on distributors for the emerging market channel sensitivity hopes distributors to discover and exploit new channels.
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