Car multimedia market direction

Car multimedia market of China's automobile (car audio and video electronics) have developed through the course of more than 15 years, from immaturity to gradually improve in certain categories (such as a car-specific products) and even to lead the global development, which is China the wisdom of a generation, the result of the rapid development of Chinese automotive industry and automotive market.

This process, gave birth to the FREEWAY fly rhyme brand, a good helper, Hua Yang, Lu Chang group of outstanding companies and brands, FREEWAY, in different stages of CD, VCD, DVD, etc., have decent performance from product to marketing, continues to introduce and establish a leading position in the industry.

February 2012, the product the Tianyuan launch vehicle multimedia revolutionary - "Chi coming in a cloud" voice navigation platform products, echoed with the Ford SYNC system, media, Tianyuan Chi coming in a cloud platform and commercialization application into the market in China set off a revolution of the driving safety of car DVD navigation.

All these are indications that the development of China's auto car multimedia market has gone in the "market focus" on track. "Market concentration" in this particular market competition, each industry after the original natural competition, chaotic market situation, industry self-regulation to rectify and national business environment in the process of legalization bred. Industry background of the times we live in is "market concentration" of the moment.

In fact, the concept of market concentration, including at least three fronts: industry brands (mainstream manufacturers) focus on product quality (the concentration of generally high quality) and channel (smooth sales channels), concentrated.

The concentration process of the brands, is also accompanied by many so-called "cottage" movement, which is determined by the special circumstances and market conditions in China. As the home appliance industry in the eighties and nineties, around the princes factory buildings, after the price war, the channel war. Market of a round of war down, and ultimately the rest of the TCL, Haier, Skyworth, one of the few winners, and even former overlord Japanese brands, the setting sun, or be acquired, or facing a winding-up. Brands continue to focus on the process, the market of natural selection and business initiative to promote ones devour the game is an eternal law of commercial war, the big get bigger. It is also the result of consumer choice. The olive branch of consumer bmw dvd trust, and ultimately thrown to the long-term business (or sustainable) brands, as any electronic products will eventually produce the after-sales service, smart consumers want to choose a accompanied by their own consumption, the growth of manufacturers, for their own products purchased after-sales service.

Concentration of brands, but also the quality of the product synchronization centralized. Multimedia in the car navigation market, the big manufacturers of product quality and stability is a norm, the product of many small businesses or cottage industries, because of insufficient resources system, R & D and production, often lead to instability in the product quality. Consumer products, are most afraid of is encountered products often go wrong, we as consumers are most worried about.