Car refrigerator market in China

The beginning of the new century, car refrigerator really into the domestic market, compared to an array of GPS, car audio, sun protection film, car refrigerator is still a kind of niche goods. But in recent years, sales growth in the car refrigerator quickly and manufacturers from around 30 in 1997, reached more than 300 now, the market prospect.

Shang & P Consulting machinery industry analysts believe that when the car audio market is facing pressures from the policy and within the industry, car refrigerator market is gradually waking up to enter the market growth stage. Of course, the process of development, car refrigerator industry is facing its own development issues:

First, the consumers of their cognitive problems. The minds of consumers and car audio and navigation products, car refrigerator owners in the country is still in an understanding and attempting to try to be the stage of observation.

Second, the price is more expensive compressor refrigerator. Semiconductor refrigerator with energy saving and environmental protection, noise-free, lightweight, low cost (market price is between $ 200-1000) and other advantages, is currently on the market mainstream products, but semiconductor refrigerator entertainment than practical in the summer, had minus the temperature is less able to feel cool, is bound to be good stability, good cooling effect of the compressor refrigerator replaced. Compressor refrigerator only cooling function, the cooling capacity can be -18 ° C, the temperature can be segmented, difficult to damage, many luxury cars and heavy trucks are used compressor refrigerator, but its price is the same volume of semiconductor refrigerator more than 10 times the price is rather expensive.

Third, the sale of seasonal restrictions. Summer demand season, winter demand is significantly reduced.

According to the advisory released yet S & P China Car refrigerator market research report (2011) show that car refrigerator there are many problems in the development of the domestic competition is not standardized, brand concentration is low, consumers cognitive errors. But with the domestic car ownership and the improvement of living standards and changes in people's consumption concept, car refrigerator is bound to usher in a qualitative leap Car Electronics Engineers of Japan the world's leading authority level, the makers of car audio-visual field of international industry standards Ichikawa Nobuo joining Europe and China team dominated the Masters Series on behalf of I and the Masters Series a generation and other products developed mercedes benz dvd player under his leadership. After nearly three years of hard work of the R & D team to solve China's auto electronics industry, the most difficult to overcome the interference, temperature, stability and dust problems, Masters Series products have reached international top level of cars in quality and sound quality, and promote Europe and China brand embarked on the fast road of quality development, brand building. The following PCauto everyone will work together to experience the Masters Series II generation brought about Ichikawa, Mr. Nobuo we build a new quality of a dedicated machine.