Chinese pre-installed car navigation market

May 18
07:58

2012

jodie mht

jodie mht

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Definition of pre-installed car navigation: the users to buy new auto, pre-installed on the vehicle factory original integrated car navigation system.

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According to the think tank industry of EnfoDesk Analysys database recently released the fourth quarter of 2011 pre-installed vehicle navigation market,Chinese pre-installed car navigation market Articles quarterly monitoring report shows: the fourth quarter of 2011, pre-installed vehicle navigation market cumulative shipments chain growth to enhance to 12.5% in the quarter shipments of 29.8 million units.

According to the think tank industry of EnfoDesk Analysys database recently released the fourth quarter of 2011 pre-installed vehicle navigation market, quarterly monitoring report: the fourth quarter, China pre-installed vehicle navigation market map data revenue ring which was an increase rate of -14.9 % seasonal map data revenue by 211 million yuan, pre-installed vehicle map data License average price is already down to less than 700 yuan, but compared to Europe and the United States about 20 euros pre-installed map data unit price, there is still much price cut.

EnfoDesk Analysys think tank study found that in 2011 China's auto market is the slowest for a year, an increase of only 2.6% in 13 years. Association of Automobile Manufacturers, the 2011 passenger cars accumulated sales of 14.49 million commercial vehicles cumulative sales of 4.03 million, while the pre-installed map data prices continue to decline, the annual car sales, not to force a direct impact on the pre-installed Figure financing income scale.

EnfoDesk Analysys think tank analysis, 2011, China installed car navigation user penetration rate is close to 6%. The long-term low-end car, especially domestic cars camp is a huge space for development. But in 2012, pre-installed market competition is still foreign brands and joint venture brands of car camp.

Definition of pre-installed car navigation: the users to buy new cars, pre-installed on the vehicle factory original integrated car navigation systems.

Analysys think tank, the statistics pre-installed vehicle navigation market data area is loaded in the navigation electronic map system. The typical pre-installed car navigation system electronic map "high German", "NavInfo".

Quarterly shipments (pre-installed car navigation): seasonal vehicle manufacturers sold pre-installed navigation electronic map pre-installed car navigation devices.

Quarter revenue (capital income): seasonal vehicle manufacturers shipments paid diagram to Figure tariff. Note: Only statistical genuine pre-installed car navigation map data revenue.

The GPS system is the Americans, it uses 24 satellites to complete aerial positioning. This system in the United States in common around the world, around the world up, we all find it very convenient, but inside there is a problem. For instance, do not say that we in Europe feel very confidence in the U.S. Global Positioning System,Main products: car dvd player and car dvd , are with good quality.  European independent development of the Galileo system, the Galileo system to complete the 30-satellite global distribution of navigation and positioning.

    Americans had veiled criticism of Europe's Galileo system, say that we have a GPS system, and commercial use, most of them are free, why do you have to develop your Galileo system. European answer is very clear, Europe is unwilling to future economic development or convenient transportation, and even military applications, all suspended from a tree in the United States If you're not happy, let me with a how to do