Chrysler and Fiat Form Partnership

The relationship with Fiat may hold unique advantages for Chrysler. One of the biggest disadvantageous to the current Chrysler lineup is that it offers a lack of fuel-efficient vehicles. This is precisely where Fiat would be able to help. The Italian automaker provides a range of attractive economic cars in Europe and other markets abroad.

With the strengths of Fiat, and the promise of billions in federal loans from the federal government, Chrysler and its dealers such as Executive Dodge Sprinter hope the brand will regain ground that it has lost over the years. Fiat also stands to benefit, as the automaker as long been absent from the North American market (aside from its premium brands) and it stands to gain more opportunities here.

Industry analysts believe the partnerships makes Chrysler much more viability in an industry that has faced devastating sales declines. Many have previously doubted Chrysler’s ability to avoid bankruptcy and total collapse, but by aligning with Fiat, consumers at Hartford Chrysler dealers believe the automaker stands to have new opportunities open up in terms of access to new technologies and Fiat’s prowess in building smaller, more fuel efficient cars. This small-car savvy is exactly what Chrysler Chicago is counting on when it comes to the products this alliance will eventually produce.

While the match seems perfect, especially for Chrysler, there are still hurdles, acknowledges one Bridgeport Jeep dealer. Platform sharing often takes years to devise, and unfortunately Chrysler’s main problems are short-term. Chrysler, currently, is looking to simply survive each and every day.

Fiat has faced plenty of change recently as well. GM had recently dissolved a partnership with Fiat that it had formed back in 2000. Since then, Fiat has revitalized many of its products in terms of design and quality. For that reason, combined with success in its tractor and truck units, Fiat has managed to generate revenue increases this year. A potential fresh, European design direction also interests car buyers at used car Lubbock dealers.

Chrysler’s benefits are largely apparent, but Fiat also has large hopes. Aside from Ferrari and Maserati, Fiat is hoping the alliance with Chrysler will help bring Fiat vehicles back to the North American market. One option may be to make Fiat models compatible to U.S. safety and emissions regulations without other modifications or rebranding and sell them at Reading PA used cars dealers and others in the Chrysler, Dodge, Jeep dealer network.

Additionally, Fiat could help Chrysler become more competitive in markets abroad. The reliance on the North American market certainly hurt Chrysler. Comparatively, Ford and GM are much more involved in overseas markets which had provided these two automakers with some positive numbers amid diminished sales. If Chrysler can muster growth in developing markets such as South American and Asia, it may be able stand on steadier ground. But until then, both automakers are treading lightly.