NavInfo in the field of total revenue of 379 million yuan, of which Nokia has played an important role, Nokia is the income shares
Recently, the Ministry of Industry and Information Technology, "2012 Annual Party and government organs of public service vehicles use models directory" to seek the opinion nominated are independent of domestic brands. It is understood that prior to 2010, the Audi in the annual total sales volume in China, about 20% of the share from the official vehicle procurement market, so the introduction of the "directory", will be the future of Audi sales in China with to a certain degree of influence. In addition, another two luxury car brand Mercedes-Benz and BMW have announced substantial price cuts, which Mercedes-Benz S300 and BMW X6 highest price cut is to reach 200 000 -30 million people, these are the Audi sales constitute affected. Therefore, the present 2012 Audi's sales prospects in the Chinese market does not seem clear.
In addition, from 2012 NavInfo will BMW exclusive navigation electronic map, NavInfo subsidiary Century Qualcomm will BMW exclusive dynamic traffic information service. AutoNavi is not only lost this important customer of BMW, Audi sales decline, but also may be subject to, and therefore the AutoNavi 2012 performance seems to exist a potential risk of "face".
Third, consumer electronics, mobile and Internet location-based services growth, the strategy is the key
According to the published annual report data, the statistical coverage of the two companies in the field, the NavInfo consumer electronics industry mainly refers to the navigation handset, PND and other consumer electronics products revenue; AutoNavi mobile phones, the Internet, The mobile Internet market, collectively referred to services for mobile and Internet location. View from the profit contribution, both in navigation for pre-load market revenue accounted for the vast majority of this revenue.
NavInfo in the field of total revenue of 379 million yuan, of which Nokia has played an important role, Nokia is the income share is too large on NavInfo new NavInfo a sore point, although the Nokia mobile phone sales continued to decline, but Nokia is selling models in Europe next year for the China market and the company is expected to alleviate the risk of decline in Nokia sales increase for other mobile phone manufacturers marketing efforts. In addition, the recent China Telecom have an agreement with Nokia, the first in China to introduce Lumia800, etc., including Nokia variety of the Wndows Phone phone 2012 Nokia sales prospects in the domestic market made a good bedding.
New, compared to four-dimensional map the AutoNavi in mobile and Internet location-based services approximately $ 27,430,000 in revenue, about 173 million yuan, this revenue comes mainly from Samsung, Motorola and other mobile phone map pre-installed. In addition, the Beijing Association for Science and Technology Development Co., Ltd. acquired by Germany in 2011 also contributed a lot of profit. It is understood, Association for the car dvr camera Advancement of Science and Technology launched handset models for China Telecom to provide maps pre-installed services, but from all the market trends of the current China Telecom, to analyze the 2012 China Telecom will be the main push Apple and Nokia the Wndows Phone cell phone, so Association for the Advancement of Science and Technology in China Telecom's assembly rate may be reduced.
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