After months of anticipation, the new Ford Fiesta has finally reached the U.S. from Europe as part of the Fiesta Movement program. One hundred forty of Ford’s stylish hatchback arrived in North America just as sales of the car are soaring in Europe. The cars have arrived straight from their Colonge, Germany factory.
The Firsta Movement has already gained momentum
in the U.S. The program will rely on trendsetting applicants to drive
the cars for six months and share their impressions and experiences
online via social media websites, such as YouTube and Facebook. San Diego Ford dealers expect the information to build buzz ahead of the Fiesta’s official launch to U.S. consumers next year.
Although the automaker did not need to receive federal aid, Ford has not had it easy. Month and month losses mount as auto sales have plummeted. But among the bad news, one Wyoming Ford dealer says the latest Fiesta seems to be a game-changer. To the excitement of Chicago Ford
consumers and Ford executives alike, the Fiesta is quickly on its way
to becoming a global success for the automaker that desperately needs a
hit.
Although Ford’s most recent successes have included full-size pickups
and SUVs, the 2010 Ford Fiesta may be a bit small by American
standards, especially considering it was designed specifically for the
European market. That being said, there certainly is demand for small
cars these days, especially when packaged with the Fiesta’s blend of
style and sportiness according to car shoppers at a Ford dealership in St Louis. Look for the Ford Fiesta to go on sale in early 2010 with a price tag under $15K.
Joe Kent is a writer for TK Carsites, an automotive website design and marketing firm in Orange, CA, that specializes in working with car dealers nationwide.
