Glitz and Glamour – The New Age Automotive Dealer

You are in the market for a new car so you sit down in front of your computer, you bring up your favorite search engine, enter your search criteria, click the most promising link and BOOM …. Suddenly you have lights, sound and action. Welcome to the world of the new age automotive dealer.

Years ago, dealers realized that in order to stay competitive that they had to embrace the age of the computer. The trends and ways that people were looking for goods and services were changing and they had to change as well. Taking what used to be paper advertisement and TV screen and transitioning it to paperless and computer screen was a huge task. New websites were popping up all over that now had all the graphic content and advertising that once was part of full page color ads in the local newspaper and it worked for awhile for what has commonly been called the “Baby Boomer” generation.

But as time went on and the generational gap has widened, the consumers of today now are looking for a little more excitement and action as part of their everyday life.

Automotive dealers such as such as Chrysler NH, Honda Seacoast, and Dallas Mazda have seen this change and have embraced it. Websites have gone from flat and informational to lights, camera, action and informative. Now instead of just being able to read content and click links on a screen, you see action, have people on screen talking about products and services and the whole user experience comes alive.

Consumers today are more sophisticated and are looking for so much more and to address this, a search engine marketing firm can step in and help dealers with this. Dealers now realize that in order to capture the eye of this new age consumer, some dramatic changes may be in order. Looking at what a dealer should do to incorporate the latest in technology, but design it in such a way that allows optimization based on non-graphical content is a huge task. Getting the right mix while keeping the new generation in mind can be difficult. Search engine companies, such as Google and Yahoo, are also starting to see this and as a result are making adjustments to their processes and how they rate and rank website page content.

As consumers get tighter with where and how they spend their money, they look for products that grab their attention, pull them in and make the sale. Being able to see 3D rendering of vehicles, view and hear many of the accessories and build their own 3D version of the vehicle of their dreams in today’s world are all possibilities.

So as the world continues to evolve and as the consumer attitude towards what they expect grows with the times, dealers will constantly find themselves changing, growing and looking for that next great answer to “What do consumers want”.  You won’t want to miss the exciting series of fast and dramatic changes on the interactive front.