Except for most markets, the Japanese has garnered increased vehicle sales over the past year (Without any slippage).
In addition, the Japanese government has invested heavily in the most ecological models such as hybrids and pure electric.
It really is a very aggressive and makes us realize how advanced is this market from Europe or the United States.
After this move made by Honda, is expected to his nearest rival, Toyota, will launch a new range of offers and discounts on some of its most popular models.
Honda bets on new hybrid system for 2013
While Japan's Honda Motor has a reputation for little daring, the automaker's chief executive, Takanobu Ito, decided to invest in a new hybrid technology, simpler to leverage the brand's sales and make the same success as the CVCC engine made for 40 year, with emissions cleaner exhaust. Was this propellant, moreover, that helped Honda to stop being a small business and become a global leader.
With the gasoline-electric hybrid technology, Honda believes it has found the right formula, with a revamped version of its system. "We have reached a point with the hybrid technology that can provide a change of technology and products," said Ito, without revealing technological details. "We believe that our rivals will surely accompany us."
Honda introduced its first hybrid system in 1999. According to people close to the company, the new hybrid from Honda will equip the next generation of their cars and will be introduced initially in mono volume Fit, which will be redesigned in late 2013 in Japan to North America, the new Fit will be produced in New Mexico and will go on sale in 2014.
"We absolutely will not reject an alliance if we can work together with another company in a way that let our customers more impressed with Honda's products," says Ito.
However, the executive points out that the idea is not to use the company's advanced technologies in their products that other companies have developed.
Recapture past glories
Since becoming chief executive in 2009, Takanobu Ito, 59, invests in hybrid technology to strengthen the brand. Currently, the company still defers losses generated by the earthquake in Japan, floods in Thailand and the lackluster launch of the Civic 2012.
Now, the automaker has a new Accord. Ito states that motor, gear and platform model have been subjected to all sorts of improvements, though still falls behind Nissan Altima in fuel efficiency.
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Honda Fit EV 2013
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