The recent addition of the Hyundai Genesis sedan and coupe to the
Hyundai lineup has made a bold statement about the Korean automaker’s
plan to move up market despite its long history of producing economical
and relatively inexpensive cars. For those that still doubt Hyundai’s
ability to move up market, wait for the official launch of the Hyundai Equus in 2010.
Already on sale in Korea, the Hyundai Equus is a full size sedan
that hopes to compete with the likes of the BWM 7 series and Lexus LS.
While the Genesis may not have been enough to excite luxury car buyers,
Hartford Hyundai dealers say the Equus is intended to truly transform Hyundai’s image with its size, power, and luxury.
Although Hyundai has confirmed the Equus’ arrival late next year, not much else is known according to a New Jersey used Hyundai
dealer. Aside from sharing a platform based on the Genesis, and being
powered by the Genesis’ 4.6-liter V8 engine, many details have yet to
be ironed out.
Hyundai recently imported 100 Equus models t the U.S. to display in Hyundai dealer showrooms. It seems that reactions from Hyundai shoppers have overall, observes one Connecticut Hyundai dealer,
have been quite positive. With more consumers looking at the brand
because of the recent Genesis, it’s to be expected that the Equus may
create more Hyundai believers out of Hyundai skeptics.
Joe Kent is a writer for TK Carsites, an automotive website design and marketing firm in Orange, CA, that specializes in car dealer SEO and working with car dealers nationwide.
