Lifestyle decision to automotive supplies

In the modern era, the old commercial principle completely lifestyle subversion, market camp 4C replace the 4P mode, you can see, the customer needs, cost considerations, the purchase of convenience and the brands and consumers interact with communication has become a key factor affecting the enterprise. Enterprise product development, marketing model and so has the era of customer proposition.

Consumers to determine the choice of lifestyle has become an important factor in the past, when we stood in the enterprise perspective, the products are mostly independent of each other today, when we stand on the customer's lifestyle point of view, they are composed of products and between products, restrictive relationship between the industry and the industry and constitutes a wonderful consumer chain.

Consumption chain hidden in the way of life, otherwise unrelated products linked together to form a new gift consumption chain. For example, when a customer bought a sport utility vehicle, it represents a series of hidden consumption demand. First of all, the automotive needs of conservation and decoration, which gave birth to the car accessories; Second, it means that the demand for outdoor products, such as camping and leisure products, and gave birth to the automotive gifts, like vehicle rescue tools and automotive supplies, that is, all consumer behavior The gift will lead to consumer, consumer lifestyles determine the consumption chain of automotive supplies.

Escape from the "Red Sea" find "Blue Ocean" road automotive supplies, or change "gifts brand

"Gift brand or help car supplies out of the" Red Sea "to find the road leading to the" Blue Ocean "

According to statistics, China’s total sales of auto parts enterprises to about 250,000, the production of auto parts companies are more than 30000. With the popularity of the automobile, the number of auto parts enterprises will further increase. Automotive supplies automotive after-market one of the three plates, is currently the fastest growing and one of the best prospects for the industry. The data show that By the end of 2010, the size of the market for auto parts and supplies has been close to 190 billion Yuan, and still has a very large market potential for development.

However, when it is particularly important to show, media, industry, associations, led by auto parts the Red Sea each year a large number of new companies have joined plagued their biggest problem began to surface, and how to quickly build the marketing network channels, rapid integration into the industry. Main products: car dvd player and in car camera, are with good quality.

According to an automotive supplies company official said that in recent years, the domestic auto industry to flourish, market demand is very strong, the market in the car with accessories and other auto industry chain of unprecedented prosperity. Homogenization, the price war flooded but also the industry is currently facing a predicament, how to find the road leading to Blue Ocean is the concern of all after the auto market practitioners in this Red Sea. The person in charge, are participating in the Gift Fair in Shenzhen, automotive supplies to fight the traditional sense of the gift brand, is to stimulate new distribution channels through the exhibition platform to expand the coverage of the terminal market, the formation of a new distribution methods.