Make Way For The Mercury

Actually wondered in which the new-generation well-tuned and roomy Mercury Milan cars and trucks with sporting road manners, or even the Mercury Mariner with excellent fuel mileage originated? Mercury automobiles trace their beginnings back to 1939. Two many years earlier, Edsel Ford (son of Ford founder Henry Ford) noticed a chance for a brand positioned within the middle ground in between mainstream Ford motor vehicles and luxury Lincoln automobiles. Edsel envisioned vehicles with distinct styling and revolutionary characteristics and capabilities. By 1938, the very first batch of Mercury 8s zoomed into the marketplace (for that 1939 model year) fitted with the Ford flathead V-8 and had 95 horsepower. The project was to provide something that would qualify to cars and trucks that have gained broad acceptance, like the Buick, LaSalle, and Oldsmobile. The earlier Mercury autos had been two- and four-door "beetleback" sedans and convertible coupes provided at a budget of $916-$1018.

In 1945, a brand new Lincoln Mercury division was produced to produce Mercury's image different from Ford. With the war, car production ceased. The era adopting the war saw car makers making cosmetic changes, incorporating bold styling and fitting effective engines on car types. Post-war car offerings integrated the novel Sportsman convertible. Mercury's Sportsman had maple or yellow birch framing with mahogany inserts. In 1949, quite a few motorists considered Mercury a valued purchase given its appealing Lincoln-like looks.

The 1946 Mercury model's fine vertical grill teeth distinguished it from a Ford. All through the late 1940s, and nicely into the 1970s, even so, Mercury autos looked like Lincolns. In 1957 and 1958, the Turnpike Cruiser, the flagship model in the Mercury Division from the Ford Motor Business which was characterized by distinctive & bold styling cues bold, arrived. One vehicle that sold properly was the Comet, a low-cost but slightly upscale compact sedan. The Marauder, introduced in 1963, had big engines, bucket seats, and fancy trim, and notched victories within the upper levels of NASCAR. Then came the Cougar, introduced in the 1967 design year, which took personal luxury to a brand new level. The Cougar went through numerous facelifts through its lifetime.