Mazda Magazine Award

One of the keys to successful advertising and marketing is the initiation of a familiar logo. Some advertisers may go so far as to say that even more important than brand recognition is a catch phrase or jingle that sticks in the consumer's mind. Mazda is a premier car manufacturer around the world and launched their Zoom-Zoom campaign almost a decade ago. The childlike wonder of driving fast and zooming around in a peppy vehicle appeals to many consumers and the phrase has stuck. For many of us, we remember days when we were younger and used to play with toy cars, trucks or airplanes. Zooming is a word used to denote zippy transportation that is fun and fast. The phrase Zoom-Zoom is so associated with the Mazda brand that the company decided to name its customer magazine in a similar fashion.

Zoom-Zoom is a customer magazine that is published three times every year for the benefit of its consumers around the world. In December of 2011, Mazda's premiere magazine was voted "Best Automotive Title" for the second year in a row. The annual APA International Content Marketing Awards bestowed the honor on the company that feels its logo and branding are spirited and stylish. Over 1.5 million consumers receive the publication and the award helped them beat out other high brand competitors in the category. This award is highly appreciated and considered to be similar to The Oscars of the editorial marketing world as it pertains to branding, customer communication, and creativity in areas of customer publishing. Toyota, Volvo, Jaguar, Porsche, and Audi were all considered for the same award, but fell short. In a competitive industry, automotive content marketing is a fiercely contested.

The honor of this award is further extension and proof of the effort that Mazda puts into all aspects of its auto manufacturing. From advances in technology that make electric cars more efficient to advertising initiatives that reach out to consumers, this premiere manufacturer will continue to thrive as the markets and industry continue to advance and improve. Dedication to the small details of all aspects of production and quality assurance help the car manufacturer continually deliver superior products and performance. The Zoom-Zoom publication is the ideal example of what an excellent publication aimed at customer communication can achieve, both in the realm of sales and industry recognition. Mazda promises to continue to elevate the bar of their performance and improve overall customer communication and branding elements.