Across America Buick and GMC dealerships are lightening their atmosphere and completing renovations to show their customers good customer service. More than nineteen hundred Buick and GMC dealerships are getting renovations across the U.S.
Across America Buick and GMC dealerships are lightening their atmosphere and completing renovations to show their customers good customer service. More than nineteen hundred Buick and GMC dealerships are getting renovations across the U.S.
This is all part of a dealership image enhancement program for Buick and GMC vehicles. The new dealerships will all be displaying bright new signs and aired out showrooms with extravagant new luxuries for customers.
The new renovations are taking place because of the importance of brand loyalty. Buick and GMC actually achieve more than forty percent of their buyers from non-GM brands. This means that it is important to have a great customer service atmosphere to continue to attract those customers. And Buick and GMC aren’t doing this all by themselves. A leading global architecture firm, Gensler, is helping to form the new customer service based designs around the existing buildings of each of the dealers.
Many of the owners of these dealerships that are currently redesigning their store front want customers to know that they should be prepared to receive the red carpet treatment when they come to visit the new dealership. Already customers are starting to notice the pleasant difference in the storefronts!
Already more than one hundred seventy dealers have completed their renovations. Buick and GMC estimate that in total over two thousand buildings across the nation will be fully renovated by the end of 2013.
“Luxury shoppers today expect a certain level of treatment when purchasing a vehicle,” said Brian Sweeney, U.S. vice president of Buick & GMC Sales and Service. “Those expectations are now being met at many Buick and GMC stores around the country. These aren’t just new faces on old buildings. We’re creating the complete and convenient dealership experience that attracts these buyers.”
And the Buick and GMC renovations aren’t just about the buildings. The new look and the fresh customer service are just the beginning of the excellent customer service at these Buick and GMC dealerships. The GMC Acadia and the Buick Enclave luxury crossover both made record sales in 2011, and Buick and GMC are looking forward to a whole other year of excellent Buick and GMC sales. Both these brands have a great fuel economy and Buick and GMC are looking forward to providing new customers the eAssist and other excellent services in their newly renovated dealerships.
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