No advertising in the traditional car navigation

"The pushpin advertising focus is to match up. Specifically, the accumulation (strong database technology, massive data processing capacity), the user to understand, with the business." Wu said the ads, how to understand users' needs, at the appropriate time. For advertisers, the key point in the user's understanding of the end how much.

Depth of the vertical field of advertising revenue now accounts for one-third of the navigation dogs revenue could rise to about half, this is considered a very high proportion. "Qian Jin told reporters, navigation dogs to explore more business sources of income, but overall, advertising for us is very important ".

Tao, the pushpin advertising will be traditional to label the ads do more in-depth, in the past POI label in the the NavInfo business does not occupy an important role, because the label in the traditional sense of the advertising does not have commercial value.

Of Banner advertising interference is due to the different interests of all parties points and information excavation of the side angle. Banner to accept low, because this form of advertising more advertiser demand as the scale. "Tao NavInfo more concerned about the attributes of advertising messages, rather than the advertised property. The location of advertising as a three-dimensional information as an integral part of understanding that enable advertisers to accept a higher degree.

 It is understood, the NavInfo listed in the Shenzhen Stock Exchange and NASDAQ-listed AutoNavi two large companies in the domestic map market.

The AutoNavi reported a 2011 full-year net income of $ 127 million, an increase of almost half; net profit of $ 36.5 million, up nearly double the growth. Among them, mobile and Internet location-based services grew steadily, in the company's total revenue increased from 14.57% in the first quarter of 2011 rose to 27.38% of the 2011 fourth quarter, has formed a solid two pillars in the car navigation. As of mid-March this year, the High German Maps for mobile users exceeded 50 million, navigation dog users more than 30 million.

Mobile Internet and location-related service orientation, NavInfo, although still in the research stage, but this is the direction of any vendors in the industry can not give up. "Tao said. NavInfo focus on the underlying data and services platform, but the rate of growth of the mobile Internet, let alert.

NavInfo reported a 2011 operating income of 867 million yuan, an increase of refrain. Car navigation business revenue of 373 million yuan; consumer electronics navigation business income of 379 million yuan. But the consumer electronics navigation business relies on the Nokia NAVTEQ large bulk purchases. Revenue diversification and increase the field of consumer electronics customers is the weight of the NavInfo development of Analysys International said.

Map data vendors involved in the way of mobile advertising, along the lines of high Germany to take 'self-developed offline maps, mobile phone navigation applications,Main products: car DVD player and car dvd , are with good quality. through the application of overlay embedded advertising'. "Yinxing Long, analyst at Analysys International, told reporters that the current mobile map advertising is still at the prototype stage, but will show the trend of high growth, and a heavy head income of developers and map data vendors. The map data vendors, advertising revenue great beyond the possibility of selling map license revenue.