Now Intel has given the car for intelligent character.

Otellini: Intel has integrated car GPS navigation device and music player chip. The average value of automotive electronics car chip in about $ 300, but not all of these chips are used for information and entertainment functions. After five years, our goal is to become the leader of automotive information & entertainment (infotainment) electronic equipment, mainly involved in car TV, digital video recording and real-time road information navigation device chip. To 2016, this piece the size of the market to reach $ 41.2 billion. Equipped with information and entertainment functions chip "smart car" to the popularity of low-end automotive electronics rather than the icing on the cake to the high-end car. The intelligent car is now also dominate the future of the automobile market.

Otellini: I believe that every consumer is able family of intelligent lifestyle into the driving process, which is a general trend, no matter what they pay in order to upgrade 10,000 U.S. dollars or $ 100,000 Ye Hao . The new generation of consumers accustomed to living in a communication, interaction and social environment, they care more about smart technology to bring convenience and comfort, at this point in the past consumers have undergone a fundamental change in it also means that their needs and deserves our attention more than the high-margin products for high-end car market. Consumers make purchase decisions, certainly more and more concerned about carrying how intelligent systems, with which the platform.

    Otellini: Some car system into a mobile wireless hot spots, when you stop the car, on the Internet through a browser; overnight parking, vehicle program will be automatically updated over the wireless network. Automatic download driving directions. Reported a person's name, the car can be a lengthy address book to find him, and automatically calculates the best route out of his house, and early warning of road conditions. Once the driving process deviated from the route ", the vehicle will be issued a warning when the driver no time to react to, the system will automatically correct according to the degree of deviation ... the beauty of the Smart car, perhaps here.

    The next 4-5 years, Intel Internet car fund will be put into the development of hardware, software and services, the focus of attention, including how to make the passengers can enjoy a smooth and comfortable driving the process of network connection,Main products: car dvd player and car dvd , are with good quality. access to stable and sustained News enjoy the relaxed atmosphere of entertainment,

social media, especially the car at the same time to provide these services to protect drivers and passengers will not consequent loss of security.

    Reporter: For consumers in developing countries, will an "intelligence gap" than consumers in developed countries later entered the era of "smart car"

    Otellini: I think this case does not exist, at least in the Chinese market. On the market in Europe and the United States, people are still thinking about the specifications and torque of the engine, China has been more concerned about the car equipped with electronic equipment, and more concerned about whether the car will be thinking whether they have "high IQ".