Pre loading networked enterprises

International Consumer Electronics Show (CES) has become a place where people can experience the automotive industry innovation. "This is a summary of the U.S. Consumer Electronics Association President and CEO Gary Shapiro, the 2012 CES,. As the vane to lead the industry changes, the CES is into the experimental field of vehicle networking (Telematics) Enterprise show car, people, transportation network tripartite interconnected.

On the one hand, like GM, Ford, OEMs try to car 4G multimedia integration with App diversification; the other hand, the chip makers such as Qualcomm, NVIADA focus on the optimization of in-vehicle wireless communications and entertainment system, In addition to outside the control of the car's voice, security technology is also a dazzling array of ... There is no doubt, we are looking for car networking to cut into the sweet spot of car consumption, looking forward to form a differentiated competitive advantage into the fast lane of the rapid development in automotive intelligent.

In the country, this trend is more prominent. 2009 Universal to bring OnStar, Toyota to bring Gbook into China, car networking concept began to deeply rooted. Especially the national "12th Five-Year Plan to car networking set focus on the deployment areas of a grant is expected to reach 10 billion yuan level, vehicle networking is fueling a time, the VC, electronics manufacturers, research institutions, industry Park surrounded them and ran out into this area. However, behind the "fever", the reality is how

"In fact, in 2011, Chinese T (Telematics), dark years, has been the installation of pre-installed (car) market development is not ideal, after the installation to install their own (car) market has not developed, although companies can profit, but money car networking is not yet good earning. "International Forum of China's car networking executive vice president of weeks Frequency told reporters.

In fact, the soul of networking as a car "associated" putting the word is hardly a few people can do, cars and associated people, cars and vehicles associated, cars and other things together, there is still a great gap. The crux of the vehicle network participants themselves become the shackles of existing industries and cultural gene, limits their innovation in products, services, and the lack of a stable business model.

Careful observation of the field of vehicle networking, can be described as quite a mixed bag. Ying Yi Lun, founder of Jiangsu the Kebo Tai Integrated Applications Ltd, told reporters, according to its investigation, including OEMs, parts providers, network providers, electronic equipment manufacturers ... more than 10 sub-sectors of enterprises active in the hyundai dvd player car networking field, they intervene in their original advantages to car networking market. The pre-installed, such as Kebo Tai specializes in automotive electronic resource integration, Shanghai GM, SAIC Roewe car system provider, they will face a conservative gene inherent in the automotive industry.

"Without a doubt, the market of pre-installed by OEMs led to design products for them, the cycle will be very long, very complex process of innovation." Ying Yi Lun said. In general, the OEMs to build a new model, three years ago to start planning. Networked devices you want to design cars, then its product planning depth of communication,