A brand engraved with certain cultural stigma, representing a spiritual symbols.
This was held in Guangzhou Audi Club Cup Football Tournament is based on this consideration, thin Shijie Shao, Guangdong is a sports Province, Guangzhou overall football atmosphere is very good, the fans are enthusiastic and active. Audi hopes that by organizing soccer tournament by the customer with Guangzhou closer, and then deepen the emotional connection of Audi customers.
Select this sports marketing and hope that the European Cup boom in front of many fans to fight for high visibility in order to stimulate end consumer Thin stone, the answer is no. Audi never is not a quick success of the brand. Thin stone, football and Audi dynamic, enterprising and distinguished brand positioning is very consistent, Audi customers is a group of love life, love the movement of people, sports marketing can very well get to meet our customers' emotional needs.
Thin stone said, the next Audi will also sponsor a R8LMS motorsport, as well as a yacht race, in order to win more recognition of the groups on the Audi brand values and ideals.
Thin stone seems to calm down after a blowout Chinese luxury car market, frankly, the market growth is indeed slowing down, but still very worth the wait, "China's luxury car market there will be a considerable increase."
Since optimistic about market prospects, Audi will be how to seize the fleeting opportunity "We will come up with competitive prices, introduction of rich, high quality products, to expand the sales network, to car dvd and car gps carry out a series of marketing activities for different regions. Most important thing is, we are more concerned about the customer's product experience."
Compared to blindly imitate the famous brand of low-price competition, Audi's efforts seem to be more in the branding is worth learning. A brand engraved with certain cultural stigma, representing a spiritual symbol, the brand premium and worth understanding.
Last week, a lecture entitled "2012 Private Business Dialogue on World 500" forum held in the city, held on the theme of "green development: electric vehicles and intelligent transportation" sub-forum in the forum activities. The city more than 30 auto parts enterprises to actively participate in the accessories of electric vehicles and other new energy vehicles matchmaking activities.
"Green development is the direction of the automobile industry, the future will be dominated by the power of new energy vehicles as China's leading auto parts industry base, Ningbo auto parts enterprises to keep pace with this trend, as soon as possible to achieve synchronization with the major automobile manufacturers R & D strive for green development into the mainstream manufacturers planning system and delivery system, thereby pre-empt this future-oriented strategic market footprint, pre-emptive. "China Automobile Industry Association Deputy Secretary-General Ye Shengji so to remind the city the majority of car parts business.
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