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Seize the car to be installed before the fast-growing market

Wang Gang: I think the pre-installed navigation of low-end cars will usher in a historical period of development. Why do you say, because the pre-installed navigation in the car development cycle is g...

Wang Gang: I think the pre-installed navigation of low-end cars will usher in a historical period of development. Why do you say, because the pre-installed navigation in the car development cycle is generally five years. 2007-2011 as the first cycle of the car pre-installed navigation development, loading navigation sales in 2007, before the car is 300 000, mainly Toyota, 140 000; 2008 years ago, installed sales and growth, Toyota or even declining, at a time when BMW started to rise to make up for the decline of the Toyota, so the overall or 300 000; 2009, the number began to grow, I do not have exact figures, but I judge largely in the 500,000 about; 920,000 in 2010, will reach over 100 million units in 2011.

    2012-2016 is the second five-year cycle, began to have more models before assembly mounted navigator, and a significant change in the local system vendors began to enter the pre-installed market. The original pre-installed system vendors are almost always abroad, including Japan and Europe and the United States. Can be said that the local community, including the system supplier in Taiwan were not previously able to enter the field of pre-installed. Joint depot, pre-installed navigation systems as part of the process of automobile production, decision-making power in foreign countries, not domestic, difficult localization, the stability of the joint venture depot supplier quality certification requirements are very high. With its own brand depot before the intervention of mounted navigation, local system vendors are gradually entering the equipment market and promote substantially lower costs and benefit from this pre-installed navigation of the low-end cars will have a breakthrough in the development .

 I saw the eighth China International Auto Supplies Trade Fair held in Zhengzhou in June, the easy to figure some of the TSP solution, and so easy to figure whether to enter the vehicle networking market

Wang Gang: We will certainly do, but it will work with partners to do. Depot to the TSP, the enthusiasm is high.

3sNews: LBS concept fired uproar a few map makers around the corner, so easy to figure in the LBS application, what plan

Wang Gang: Our focus is to seize the car loaded this fast-growing market to gain a firm foothold in this market, the formation of a third of the world's stability, consider expanding other businesses achieve this critical goal. Easy to figure certain efforts in this area of Main product: car dvd the mobile Internet, but do not develop unrealistic targets, the development of mobile Internet will take some time. From the development of mobile Internet, if not ten million user base, if the user's activity is not enough, then it is of little value. So to plan before action, better do it in order not to waste the resources of the company. I consider some applications already exist online time is too short, not sticky, yet not very successful applications and business models, we are still basically the same starting line, so no hurry to make a judgment. Clear that the Internet companies with map companies is a trend, because the Internet can not solve the flood of information landing things come from the Internet, mobile InternetPsychology Articles, and location information will be a key.

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ABOUT THE AUTHOR


Jodiemht has been in the auto dvd industry for 3 years. You can learn more auto dvd player at her company site.



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