Talking of the name, Shine was written in much the same font as Hero Honda writes Splendor. Has Honda run out of fonts?
A few days back (yes guys, I have been sluggish) I was at the launch of the Honda Shine, HMSI's (the other Honda..) new 125 bike. This is an important motorcycle for HMSI as this is the one that will bring in the bread...Unicorn and the scooters already bring in the butter. But at the launch I was a bit disappointed by the Shine. The bike is a good package.
There is nothing new or scintillating in the Shine, nothing that will make me sit up and take notice, nothing that will excite anything. With this bike HMSI has played it safe and just focussed on putting together a complete package.
And Shine? Couldn't the whole of HMSI's marketing department armed with their Mobile Centrino Laptops and Powerpoint presentations come up with a better name? How about Glitter? Heck, even the MC2 that HMSI dudes kept on using during the AV presentation sounded better.
I was actually hoping that it was the real name but my hopes disappeared with a poof of confetti.
For more details on Shine Honda visit http://www.theautodiary.com/
Maruti is 21
To its credit, Maruti today is as good, if not better, than the other players in the country in any competitive area, from capacity utilization to efficiency.
Surveys, surveys and more surveys
MUL in the Indian market is perhaps the only case in the world of a market leader, that too with an unabashed 55-percent of the marketshare, sweeping the customer satisfaction surveys.
Hyundai Getz
On a side note, the Getz TV promo is simply ludicrous.
