The increasing prevalence of navigations map piracy

Really, one after another, with the automotive industry since the events of drivers, passengers lives and health threat to occur, resulting in the consumer automotive industry confidence dropped to freezing point. In another point of view can be seen, the lack of auto-related industry standards, so that the trade order is chaos. Do not know the product quality, intellectual property, corporate integrity, but also one of the reasons for the decline of consumer confidence.

Enterprises in market competition is supposed to be "fast" and insight into the market, R & D products, breakthrough technologies, to seize opportunities, to occupy the largest market share, market action are inseparable from the "rapid". Today's technology development by leaps and bounds, and opportunities are fleeting. Competition in the Red Sea, in which a step to promote slow down, it will drag the company's projects lag, businesses lost opportunities caused by the large sums of capital loss; shaken the industry's position; will shake the enterprise roots, so to map fast, often ignore the sense of product quality and customer experience. Although the speed is the essential driving force of enterprise development, but the enterprise foothold or quality of the product, the integrity of standing, the enterprises should assume and for the consumer is responsible for consciousness.

Furthermore, the increasing prevalence of navigation map piracy, weak awareness of intellectual property rights is car dvd and car dvd player for car an important reason of low-quality navigation map. Many low-end brands of navigation manufacturers in order to save costs, to put it firmly in the profits of the low-end market, usually the pirated map installed in the Navigator; most consumers buy pirated map is because of the high price of genuine map, need The update interval is short, whether it is to buy in fees or renewal fees have to several times higher compared to the pirated map, or even ten times. Deterrence of the law of intellectual property rights of manufacturers and consumers on the installation and purchase of pirated map, and they do not realize the error of such an act. The position of the consumer piracy map aftermarket no guarantee, if you map the problem after the accident, complaints can. In addition, manufacturers install pirated map is likely because of their behavior bear the legal responsibility.

So, if an enterprise is to establish a good corporate image in the industry and consumers, and can borrow to expand the market profitability, quality clearance, independent innovation, technical breakthrough is the best choice. Only by succeeding in importance to product quality, respect the property rights of someone else's intellectual property, focusing on product development and technology research and development, in order to achieve the best interests of consumers as the goal, to win the trust of consumers, increase market profits, expand sales, rooted industry ; promote healthy and stable development of the industry.