TomTom's HDTraf C its PND differentiating factor, should act as part of TomTom's location content, and manufacturers are willing to license.
Intel would like to make the location and LBS capabilities to become an integral part of its chips, for smart phone or a car solution. The location information for the user to access is part of the mobile platform. Intel would like to provide an option, this option as part of its chip design already contains the necessary location API to equipment manufacturers and potential automotive customers.
Such a system for mobile phone manufacturers can be of great significance. To use Intel chips in mobile phones, mobile phone manufacturers will be able to provide end users with a series of proprietary brands of location-based services, regardless of the use of mobile phones is what operating system. Do not have to use Google, Microsoft, RIM, or Nokia location API, device manufacturers can use the Intel chip location platform, which can in a chip level to compete with the operating system ecosystem.
Mobile phone manufacturers can use the Intel platform to launch its own brand of cross-platform services, but Intel chipset contains more features to mobile phone partners, make chips to achieve differentiation. Integration the Telmap content and functionality, to highlight Intel's desire to make the chip become more central element in a variety of products. Telmap's position can be applied in mobile phones and car, but Intel's interest is not necessarily the content providers in the traditional sense. The Company believes that such integration is a necessary step which allows it to remain competitive, and sell as many chips.
This strategy will complement Intel used its IntelCapitalConnectedCar Fund's investment in the development of automotive technology. The fund size of $ 100 million, was set up in February 2012, global investment in the next four to five years, investment in hardware, software and services company focused on developing technology for new vehicle applications and the realization of a car with all Connect the connection between the devices. These will include new vehicle applications and development tools, the next generation of automotive advanced driver assistance systems (ADAS) technology and multi-mode capabilities, such as speech recognition, gesture recognition and optimized for networking automotive eye tracking.
While other vendors in the location field does not have the same opportunity to own assets to be integrated into the chip or other device, but they also recognized the need to make better use of its existing location of assets.
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