The pushpin advertising for navigation dogs to provide a new path to profitability

Wu Yi Wang believes that the pushpin ads marked the point of the combined depth of content and software to effectively cause the user interest and click experience to better advertising. At the same time, the the pushpin advertising but also the depth of recording and analyzing user POI point the degree of concern and give advertisers a better marketing results.

"Location-related business and products, the pushpin advertising proportion will definitely growing." The navigation dogs developers, Beijing Teng Rui Miles, general manager of money into that, thanks to the pushpin advertising will not affect the user experience, more humane characteristics.

Money into the opinion, the pushpin ads for navigation dogs new path to profitability, while also navigation dogs a new creative feature, you can provide users with a more practical source of advertising information.

"Vpon navigation dog ad service providers, advertisers charges and then divided into navigation dogs." Qian Jin said, Vpon advertising package, navigation dogs the Vpon of channel. Qian Jin Wu Yi Wang to disclose both specific sharing ratio.

Advertisers aspects of Wu Yi Wang said pushpin ads for advertisers charging CPM (cost per thousand), CPC (pay per click).

Map navigation software, the object of embedded map service for mobile applications, as well as the map data company, we want cooperation. "Wu analysis, such as life in the service class software and location-based services related to software developers, the future will have kinds of needs. Vpon the moment or easy to accept the pushpin advertising Figure provider first start.

The NavInfo API and Tao, general manager of the advertising business unit, told reporters, "based on user attributes the ability to identify precise release is of course important, but the present stage, the pushpin advertising advertising information attributes mining is the primary."

DCCI Internet Data Center researcher Liu Zhiyi, the pushpin advertising innovation, one form of advertising, to provide users with rich LBS business and brand information; is the advertising model, the pushpin advertising in a way to achieve precision marketing for the user bring a reliable source of business information as a platform provider to provide a new way of advertising revenue.

Pushpin ads combine LBS elements, and foreseeable become one of the main forms of advertising in the future. "Main products: car DVD player and car dvd , are with good quality. But Liu also pointed out that the pushpin forms of advertising is not yet combined with user data to personalize the match and recommendation pushpin advertising messages in the future strengthening of accuracy will be critical .

"Pushpin ads in the short term to develop the market stage, the user precise match is not the main problem." Yi Wu Hung suggests that "advertising message reaches a certain magnitude, personalized matches will become very important. Reach a certain district, open mobile map can not be two or three hundred local businesses pushed on the user's mobile phone, then push users prefer information.