The surge in sales of automotive supplies

"We not only provide light shell, but to provide auto parts standardized products, to provide a new set of business model and solutions, and provide a channel for protection and profit protection." Song Zhiliang "Zhejiang" the reporter said. In in Jia Simeng set of business philosophy, the products are only the medium of the commercial chain.

From providing products to the service winner, then provide the total solution, then the business model of innovation, participation in the formulation of promoting industry standards, Jia Simeng loaded from a single supplier to the Chinese automotive market, bi-xenon lighting system leader ahead.

After seven years the cultivation of domestic xenon lamp industry has entered a golden period, leading to industry confusion, replacement xenon bulb, not only become the city night light pollution has become a serious hazard in traffic accidents due to lack of uniform national standards. Song Zhiliang "Zhejiang" reporter said: "a complete set of industry standards, xenon lamp industry in the snow carbon June this year, Jia Si suffered an invitation from the successful tenderer appointed jointly drafted to apply industry standards, among the Chinese bi-xenon lighting system the industry standard is one of the drafters.

The Ruishi Cade's predecessor was founded in 2003, Hangzhou Jia Simeng Electronics Co., Ltd., Jia Simeng invested more than 1000 million in May 2010 to set up a new factory - Zhejiang Rui Shi Cade Optoelectronic Technology Co., Ltd. Jiaxing, Zhejiang. Five months later, the Ruishi Cade to complete the first round of financing. They then open up the upstream industry chain in the form of acquisitions, equity participation or holding, especially to strengthen control of the secondary processing sectors, to expand production capacity.

By the end of 2010, Jia Simeng has established a new HID bulb, ballast and LED electronic workshop. Song Zhiliang told "Zhejiang" Reporter: "Although we have some products through OEM, LED module, HID bulb, ballast, lenses and other electronic components with the core technology is its own R & D and production, we are in the shape of design, mold development, electronics, optics and other fields of the patent certificate. "

Master the core technology, for Jia Simeng implementation of the bi-xenon lighting system supplies auto parts "strategy laid the foundation. Song Zhiliang reporters to "Zhejiang": "'supplies auto parts' is to make the bi-xenon lighting system like the OEMs to provide parts to the 4S mercedes benz dvd player  shop, rather than complex modification of our products are plug and play, the average person after simple training can be installed, and therefore suitable for a large number of sales. standard introduction of the 2012 EU headlights with daytime running lights function, I believe the country will immediately refer to this standard and we advance the development and application of all LED headlamps with this function. "