Topin develops in Andrews host navigation
Hu always re-emphasized the different positioning of the two brands, the market positioning of the stars Air is relatively lows
Faced with intense competition, market segmentation is an important strategy for many enterprises to seek survival and development. How do I market segments Stars Air in the end of 2011, launched a strong second brand - Star Airlines, decided in 2012 to implement a dual-brand strategy. Recent Guangzhou Fair, Star Airlines as a new face in the industry for the first time public appearance. As the "new darling" of stars Air Star Air has been a great deal of attention was assigned to half of the booth area, the location is extremely eye-catching. Attracted in the past people have gathered to watch, and makes the experience, consulting.
Recently, in an interview with reporters, the stars Hang Hu surgery Geng, general manager revealed that Star Airlines debut, but the attention of not less than the old brand, just get orders at the show site is not a small number of
Hu always re-emphasized the different positioning of the two brands, the market positioning of the stars Air is relatively low, stable performance, feature set classic. Star Air is positioned in the high-end market in the early stage of development, will be technically more innovative front-end technology, high-end configuration of heavily armed, according to market demand to add a variety of stylish function application.
Andrews series, Star Air is fully developed, the reporter by this interview opportunities, to the stars Hang Hu total and other relevant person in charge, first learned first-hand information of the product series. Stars flight Andrews product prototype was launched in April, the highlight of the products of the emphasis on "pure" Andrews operating system. Why propaganda points on the "pure" Andrews, this interpretation of the Air stars, stars Air China is developing in the Andrews host navigation, different from the current practice of many companies - equipped with a combination of android platform systems. Stars Air technical engineer in the maturity of the technology under the premise of "pure" Andrews, the operating system more stable. Multiple operation of the system is very troublesome, but also may be caused in the process of switching Host Xiecai "Therefore, the Andrews host of the hybrid system is speculation, and manufacturers will not really make great efforts to implement.
Star Airlines brand, with the upcoming Andrews series of new products in the market or newborn faces an urgent need to with the promotion measures to increase the visibility and increase their awareness and acceptance of customers and consumer groups . Stars Air China will take what kind of promotional strategies
Hu said, very stable stars Air and sales agents, customer loyalty is very high, so the channel is very stable. Long-term strategy with stars Air Air, stars in the future to promote mainly in favor of the network, the brand influence to penetrate to the terminal, and unswervingly implement hyundai dvd player channel sank. Hu total channel sink is a major focus of the stars Hang marketing ideas, network information in a timely manner, covering extensive, making the network promoted as the best choice of channels sinking.
Stars Air recently to invest in developing a chip production plant, the implementation of the self-patch, controllability, stability of product quality will be further enhanced. New production lines, will be the stars of Air China market expansion to provide capacity support.
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