To begin, every Mercedes must be easily identified as part of a cohesive family. To this end, the most obvious trademark is the three-pointed star. This star symbolizes the aggressive and forward-thinking approach of the original Mercedes designers. As a whole, the star represents the concept of a motorized universe, with the points standing for "on air, on water, and in the air."
In addition, the Mercedes design philosophy can be summed up in three points. Mercedes Design Philosophy: 1. A Mercedes must be a recognizable member of a united family 2. A Mercedes should reflect the overall values of the company while delivering top quality performance 3. The design should be a combination of tradition and innovation This progressive mindset was instrumental in developing the classic car brand. Looking back to the late 1970’s and early 1980’s, Mercedes embarked on a bold new design that relied on aerodynamic principles and a modern streamlined design. What resulted was the S-Class and C 111-3. While these models were considered groundbreaking at the time, neither series sacrificed style for class. Soon, other manufacturers were looking to Mercedes as trend setters and an influential force in the automobile industry. The Mercedes design philosophy became something to imitate. Certainly, new designs will produce unusual and memorable elements. For example, when the E-Class was born, it was known by the uniquely shaped and sized elliptical headlights. There is no sign that Mercedes Benz is slowing down. The company is constantly thinking up new concepts and designs. In this way they are sure to remain a leader and secure their legendary status. But coming up with new ideas isn’t enough to earn the "classic" grade. It’s essential for each Mercedes to continually express all the values associated with this pioneering company.
